Fundamentals of Design
The six Fundamentals of Design.
Line, shape, form, texture, balance and the rule of thirds.
What is the definition of line?
A path that connects two or more points.
What does balance refer to?
The distribution and visual weight of elements in a composition.
This is the breathing room around elements — also called negative space.
White space.
What are the two categories of SHAPE?
Geometric and organic.
This fundamental is used most frequently.
Line.
Lines help make up words, also known as this correct design terminology.
Text/Fonts.
What type of balance is most often the most visually satisfying solution?
Asymmetrical.
This is the line where the edge of the page is cut at.
Trim line.
These three techniques can all aid in creating the illusion of layers giving form to flat surfaces.
Shadowing, highlighting, and texturing.
This fundamental is the physical quality of a surface.
Texture.
In a design, lines can help to organize or do this similar thing.
Divide.
This type of balance has a central, key point with other elements circling it.
Radial.
This is the space between important design elements and the edge of the page.
(Outside) margin.
Both texture and form can be this or this (never both at the same time).
Real or implied.
This fundamental helps communicate ideas and make images recognizable.
Shape.
Lines can create this kind of repeating graphic element, frequently used in backgrounds.
Patterns.
This main idea helps to anchor the whole layout, also called this.
Focal point.
If you wanted a design element to go to the edge of the page seamlessly when printed, what line would you place the element to?
Bleed line.
In design, texture adds depth and this to otherwise flat images.
Tactility.
This fundamental makes realism possible in 2-dimensional design.
Form.
The appearance of any type of line is referred to as what?
Line quality.
What were the three tips for applying balance in design?
Use a balanced composition, grid pattern, and practice.
These are the marks the printer uses to align the trim.
Crop marks.
This is the group of people that you are tailoring your design to.
Target audience.