Q4 Trivia
Some months have 30 days, others have 31 days. How many months in Q4 have 28 days?
All of them!
In 1987, McDonald's launched one of the most famous long-running contest promotions in history, based on which board game that frequently ruins family relationships?
Monopoly
Collaboration is everything. Who is the green-clad, slightly taller, higher-jumping brother who constantly assists Mario on his plumbing adventures?
Luigi
When a colleague in a strategy brainstorm says, "Let's put a pin in that," what are they usually actually saying?
We will never talk about this again!
In retail lore, "Cyber Monday" was coined back in 2005. Why was Monday originally the biggest online shopping day instead of the weekend?
People waited until they got to work to use their employer’s high-speed internet!
When a brand runs a contest asking customers to submit photos or videos using their product for a chance to win, what 3-letter acronym do marketers call this?
UGC (User-Generated Content)
In business strategy, what is the term used when two distinct brands partner together to create a single co-branded hit—like Taco Bell and Doritos teaming up for the "Doritos Locos Taco"?
Co-branding or Cross-Promotion
You're building a Q4 strategy and your leader tells you to focus on the "low-hanging fruit." What does this mean?
The easiest/quickest wins with the least effort.
In the 1980s, fast-food chain A&W tried to outsmart McDonald’s "Quarter Pounder" by launching a Third-Pounder burger. It had more meat, tasted better in blind taste tests, and cost the exact same price. Why did this brilliant strategy fail miserably?
Customers genuinely believed 1/3 was smaller than 1/4! A&W’s owner later wrote: "More than half the participants in the focus groups questioned why they should pay the same amount for a third of a pound of beef as they did for a quarter-pound at McDonald’s."
In 1996, Pepsi ran a promotional contest offering a real military Harrier Fighter Jet if you collected 7 million Pepsi points. When a 21-year-old student actually found an investment loophole and redeemed the points, what did Pepsi give him? (A) The Jet, (B) $7 Million dollars, or (C) A lawsuit.
C: A lawsuit! (Pepsi took him to court, and the judge ruled that no reasonable person should have taken the commercial seriously.)
In 1981, American Airlines needed quick cash, so they offered a promotional "AAirpass": a flat $250,000 for unlimited, lifetime, first-class flights anywhere in the world. What did one customer do with this strategy loophole?
A man named flew over 30 million miles! He’d hop on a transatlantic flight to Paris just to grab breakfast, or fly to Canada to buy a specific sandwich, until American Airlines finally found a way to revoke his pass for fraudulent companion bookings.
Two business partners are sitting together. One is the father of the other's child, but they are not married or dating. What are they?
Mother and Father of the child