Quick Facts
Measuring Radio Listening
Processing the Data
Uses of Ratings
Terms and Concepts in TV Ratings
100
What was the year of 1st National Radio Audience Survey?
1927
100
What are the two A's they look for in Radio Listening?
Audio and Audience
100
How do you track process coverage?
News Insight
100

"The percentage of those listening to radio in the Metro who are listening to a particular radio station is called the ___."

Share/ Sharing
100
The percentage or proportion of all households with a TV set watching a particular program at a particular time is called ______.
Rating
200
What is the number of the US households with a TV?
116 million
200
Name the 2 digital ratings for Measuring Radio Listening
Digital Ad Ratings and Digital Content Ratings
200
How do you locate your ADs around the world by?
Ad Monitering
200
"The number of persons listening to a particular station for at least five minutes during 15-minute period is called ____."
Average
200
A rating of 10 means that __% of all homes in the market were watching a specific program.
10
300
What is the number of TV households in NYC?
7.5 million
300

The leading company that provides ratings of local radio stations and network radio listening is called ______.

Arbitron
300
How do you process data of whats playing on the radio?
Music Tracking
300
Shows like "Jersey Shore" attracts ___ year olds.

18-34

300

True or False :

"Ratings consider all households in the market, not just those with a TV sets in use."

True
400

What is the house rating of American Idol in 2010?

16.4
400
Fill in the blank


Revenue, Management, and _______

Optimization
400
What are TWO things that you capture when processing the data?
Existing files and Video Material
400
The bigger the audience, the more ___ stations and networks can charge for advertising.
MONEY$$$$
400
Fill in the Blank :


Some programs can have the same ___ but have different _____.

Share ; Ratings
M
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