CAAVB
What does the B in CAAVB stand for?
What is context?
Everything that happens around the creation of a text that helps explain why it was made and how audiences understand it (or similar).
Which camera show shows a person's face to highlight emotion?
Close-up
Which persuasive appeal focuses on emotion?
Pathos
What is the purpose of the hook in a YouTube film review?
To grab the audience's attention
Which part of CAAVB refers to something a person believes is important in life?
Values
Which type of context refers to important events that were happening when a documentary was made?
Historical context
What is archival footage?
Real footage or recordings from the past used as evidence.
Which persuasive appeal builds credibility and trust?
Name two things commonly included in the outro of a YouTube film review.
Final recommendation, Overall rating, Like/Comment/Subscribe, Call to Action, Suggested Videos, Outro music (Any two)
Which part of CAAVB is being expressed here?
"I think orders are intelligent animals that can suffer in captivity"
Belief
Growing concern about animal welfare is an example of what type of context?
Social context
Which type of sound is added for the audience but cannot be heard by people in the film?
Non-diegetic sound
What is high modality language?
Language that expresses certainty or strong conviction.
Why should presenters look directly at the camera lens instead of the screen?
It create eye contact and helps engage the audience (or similar)
Which part of CAAVB is being expressed?
I feel angry when I see animals used for entertainment.
Attitude
Who the documentary is designed for is known as its...
Audience
Why might a filmmaker use a low-angle camera shot?
To make someone appear powerful, heroic or intimidating.
Name two persuasive devices used in speeches.
Rhetorical question, Repetition, Rule of Three, Statistics, Hyperbole, Inclusive language, Emotive language, Anecdote, Personal pronouns (Any two)
A presenter uses bullet points instead of reading a full script. Why is this more effective?
Improves eye contact, sounds more natural, increases audience engagement (or similar).
What cultural assumption does Blackfish challenge?
That marine parks like SeaWorld provide ethical family entertainment and education (or similar)
Why is context important when analysing a documentary?
It helps explain why filmmakers present particular attitudes, values and beliefs and how audiences are positioned (or similar).
What is juxtaposition?
Placing two contrasting images or ideas together to create meaning or highlight differences.
Why is it important to consider the target audience when choosing persuasive techniques?
Different audiences are persuaded by different language, evidence and appeals (or similar).
Name three presentation techniques that help make a YouTube film review persuasive.
Eye contact, varied tone, pacing, enunciation, gestures, good posture, high modality language, vocal variety, facial expressions (Any three).