"We will study. We will practice. We will succeed.”
Anaphora
The person delivering or creating the message
The Speaker
“You deserve a school where you feel safe. You deserve a school where you feel heard. You deserve better.”
Anaphora
“As a doctor with 20 years of experience, I recommend getting enough sleep.”
Ethos
This collectible monster-like plush/keychain became a massive craze in 2025.
Labubu
“My backpack weighs a thousand pounds.”
Hyperbole
The specific group the message is intended to reach
Audience
“According to the CDC, teenagers need 8–10 hours of sleep.”
Logos
“Imagine a puppy sitting alone in a shelter, waiting for someone to take it home.”
Pathos
Finish the phrase that became an unavoidable meme: “SIX—”
SEVEN!
“He trained like Rocky before the championship.”
Allusion
The issue or topic being discussed
Subject
A famous athlete tells a short story about being cut from their first team before becoming successful.
Anecdote
“Studies show that students who regularly get enough sleep perform better academically.”
Logos
Your friend disappears from the group chat for three days and comes back with: “Sorry, I've been protecting my _____.”
PEACE
“She wanted to learn, to grow, and to succeed.”
Parallelism
The circumstances or events surrounding a message that help explain why it was created
Context
“You can ignore the problem, or you can become part of the solution.”
Parallelism
“I’ve taught high school for 15 years, and I’ve seen how much reading improves students’ writing.”
Ethos
Which rapper is featured with SZA on “30 for 30”?
Kendrick Lamar
A student says, “I once failed a test because I waited until midnight to study. After that, I never procrastinated again.”
Anecdote
What the speaker ultimately wants the audience to think, feel, or do.
Purpose
A teacher tells students, “I struggled with this exact assignment when I was your age, so I understand why this is difficult.”
Ethos + anecdote
"Every day, thousands of pounds of food are wasted while families struggle with hunger.”
Logos & pathos
This artist’s song “WILDFLOWER” won Song of the Year at the 2026 Grammys.
Billie Eilish