Market Segmentation
Planning, pricing, promoting, and selling goods or services to satisfy customer needs.
What is marketing?
Gathering, analyzing, and reporting data on customers and trends.
What is market research & analysis?
Convincing the target audience that your product can address a need or solve a problem.
What is the goal of marketing?
Open rate.
What is the first measurement of an email campaign?
Gabrielle is 25, she works in Manhattan, owns an apartment, and has a dog named Toby.
Integrated marketing mix.
What is another name for 4P's?
Any form of communication used to inform, persuade, or remind people about a business's products.
What is promotion?
What is measurable?
The number of people who clicked on a link from an email.
What is a false statement?
Characteristics such as age, gender, income, marital status, and education level.
What is demographics?
Unlike Marketing, which focuses on selling a product, ______________________ focuses on managing the reputation and building trust.
What is Public Relations?
During the Blazer Bear Hugs project, we had more ________________, than __________________.
What is demand and what is supply?
Call-to-action link, phone number, website, or button, etc.
What one thing must you have in your advertisement, press release, or social media post?
Explaining every product feature in a Billboard advertisement.
What not to do on a Billboard?
Segmenting a market based on where people live (local, regional, national, or global).
What is geographics?
Advertising is ___________________ media.
What is paid media?
The formula for ROI is:
What is ROI = (Current Value of Investment - Cost of Investment) / Cost of Investment?
Smart goal letter - Is it worthwhile? Is the effort worth the reward?
What is relevant?
Copy that addresses a need or a want.
What is good copywriting?
Grouping people based on their lifestyle, attitudes, values, and interests.
What is psychographics?
Public relations is _________________________ media.
What is earned media.
Income and age.
What is an example of a demographic?
My company delivers custom socks tailored to your foot size, age, and lifestyle.
What is a unique value proposition or WIIFM?
What are ways to engage your audience?