SEO
What does SEO stand for?
Search Engine Optimization
This client package does not receive any marketing services
Professional
In 2021, Google changed 'Google My Business' to what name?
Google Business Profile
What does PPC stand for?
Pay Per Click
When a website will automatically shrink or expand to fit any size size screen, its design is known as ______
Responsive
Placing a specific keyword you're trying to rank for too many times within a small amount of text is known as "keyword _______ "
Keyword Stuffing
SEO+ receives this many Canvas Studio credits per month
4 credits/mo
For a webpage to show in search results, the webpage must be _____ in Google
Indexed
Google's current ad platform is called, 'Google Ads'. What was it called prior to this?
Google Adwords
The first title text on a webpage should have the ___ title tag
h1 title tag
A blueprint of your website that help search engines find, crawl and index all of your website's content is known as a ________. It is usually found on your site under domain.com/_____.xml
Sitemap
Reputation builder is included with these packages
Accelerator & Elite
In Google's SERP, the portion of the results that shows nearby businesses is known as
the "Local Pack"
A statement or button that directs a reader to do something is known as a ___________
Call to Action (CTA)
What does CDN stand for?
Content Delivery Network
A backlink pointing to your site that does not pass any "link juice" is called a _____ link
'nofollow' link
PPC Management 3000 is included in which Roya package/s?
Elite
Google Business Profiles are a combination of data between Google _____ & Google ______
Google Search & Google Maps
What does CPM stand for?
Cost Per Mille
For your website's URL to display https, your website must contain a ________
SSL Certificate
(Stands for: Secure Sockets Layer)
Purchasing 1,000's of backlinks is a form of _______ SEO
Black Hat SEO
At least 10,000 Google display ad impressions are required for this package
Accelerator
After SEO strategies are implemented and your site is now ranking on Google, to maintain or increase that ranking you must have a high _____________
Click Through Rate (CTR)
When advertising on Facebook, if running ads about credit, employment, housing or politics, this setting/button must be turned on
Special Ad Category
The tiny logo that appears next to the website title in a browser's tab is called a ______
Favicon