Mass Media
This long-standing relationship exists when sports provide content while media provide exposure and revenue.
symbiotic relationship between sport and mass media
This term describes streaming content delivered directly over the internet instead of cable.
OTT (Over-the-Top)
This document is sent to media outlets to encourage coverage of an event or story.
media advisory
This networking introduction should typically last 30–60 seconds.
elevator pitch
This philosophical concept refers to how we know things.
epistemology
This is the major source of revenue for the majority of leagues and conferences.
media rights deals (television contracts)
These three internet characteristics distinguish digital media from traditional media.
immediacy, instantaneousness, and connectivity
Public perception of a crisis is often formed within this time window.
the first 24 hours
After an interview, this professional communication should be sent promptly
thank-you/follow-up email
This type of research builds a foundation in an unexplored area.
exploratory research
This advertising metric represents the cost to reach 1,000 viewers.
CPM (Cost Per Mille)
According to Nielsen Sports, organizations should match content to these two things.
platform and the audience
An official crisis statement should have these three qualities
clear, timely, and appropriate tone
In sport sponsorship, this term refers to the ways brands bring their partnership to life for fans through experiences, signage, promotions, and in-game or digital engagement
sponsor activations
This type of research focuses on what occurs rather than why it occurs.
descriptive research
This event became the most expensive annual advertising showcase because of its massive TV audience.
Super Bowl
This officiating technology became a major example of big data and tech use in soccer and baseball
VAR (Video-Assisted Referee)
The goal of this PR model is to distribute unbiased and accurate information
Public information model
Writing, creativity, and customer service are examples of these valued workplace abilities
transferable skills
Quantitative research studies relationships between these measurable factors.
variables
As audiences are split across platforms, traditional broadcasters face this challenge of keeping viewers’ attention and ratings.
audience fragmentation
Losing control of messaging due to public responses is a major downside of this platform type.
social media
Besides public statements, this type of action may include suspension, investigation, or policy review.
internal action
Using social media, PR, promotions, and advertising together reflects this “combined strategy” concept.
integrated marketing communication
Content analysis, rhetorical criticism, and semiotics are all examples of studying media through these approaches.
text-based methodologies (or media text methodologies)