PPC
Live Chat
Digital Vocabulary
100

What Does The Acronym PPC Stand For? 

What is Pay-Per-Click

100

Live Chat is Sold in 2 Lead Size Bundles. What are the 2 sizes?

What is: 

50 Leads

100 Leads

100

What Does The Term CPM Stand For?

What is Cost Per Thousand Impressions?

200

What Does the Acronym SERP Stand For? 

What is the Search Engine Results Page? 

200

What is the Cost (excluding set up fee) for the 50 Lead Live Chat Bundle?

What is $1,000?

200

What is an Impression? 

What is When Someone Simply Sees The Ad?

300

Advertising Services Like Google Adwords and Bing Ads Operate With What Type Of Bidding Service? 

What Is Real Time Bidding?

300

What is the cost (excluding set up fee) for the 100 Lead Live Chat Bundle?

What is $1600?

300

In SEO terms the larger the _______ size the slower the load time?

What is the Page Size?

400

Quality Score Is A Metric That Determines Ad Relevance. What Components Make Up A Quality Score? 

What Is:

Historical CTR

Relevance of the Keyword To The Ad

Relevance of the Keyword and Ad to the Search Query

Landing Page Quality


400

There is a Set Up Fee For Live Chat and there are 2 Different Options Available. What is the Set Up Fee for English? 

What is $250?

400

What is an Ad Network?

What is a Grouping of Websites or Digital Properties, Like Apps, Where Ads Can Appear?

500

Common Examples of Conversions for PPC Include What?

What is:

Purchasing a Service

Signing Up For A Newsletter

Placing a Phone Call

500

What is the Set Up Fee for Live Chat for English and Spanish? 

What is $350?

500

What Does CTA Stand For?

What is Call To Action?

M
e
n
u