Metrics & Data
These expenses—such as rent, wages, and inventory—are excluded from capital investment.
Recurring operational expenses / OPEX
A company has had active communication with DED and expressed general interest in expanding or relocating to Loudoun.
Lead
This is a significant activity with or on behalf of an existing Loudoun business.
Business Retention and Expansion / BRE
These are DED-sponsored forums and events that promote economic development within targeted clusters.
Cluster Leadership Event
This field identifies whether an organization is a broker, developer, government entity, utility, university, or another organization.
Type
When an investment range is provided, this is the number that should be recorded.
Midpoint
A company or decision-maker has expressed specific interest in Loudoun and DED is actively supporting the project
Prospect
A simple congratulatory email without meaningful engagement.
Not a BRE
These are industry-focused events attended by DED primarily to network and develop targeted clusters.
Cluster Networking Event
This field identifies an organization as a Prospect, Loudoun Business, Partner, or Investor.
Relationship to DED
This metric measures directly vacant office, flex, and industrial space available for lease, excluding sublease space.
Commercial Vacancy Rate
Loudoun is a finalist, and the project should include a defined timeline plus estimates for square footage, investment, and jobs.
Qualified Prospect
Hosting an existing Loudoun business at a Chamber event or sporting event
BRE
Board service, working groups, advisory panels, and official civic representation fall under this activity type.
Community Engagement Meeting
This field is automatically checked when a company has an address outside the United States.
International HQ
When jobs are entered through both Projects and Tasks/Events, staff must avoid this reporting mistake.
Double-counting
Daily Double -
A company has officially selected Loudoun but has not yet moved into its space. What Project Stage should Salesforce show, and what date should be updated?
Announced Win; update the Close Date to reflect when the project was announced.
Helping a Loudoun company add employees, relocate within the county, or acquire additional space
BRE
Significant communication or activity with an individual or company involved in site selection is recorded as this.
Site Selector Outreach
This box should be checked for all organizations counted as international for reporting metrics, regardless of address.
International Overlay
Hiring announcements of this size or greater by businesses DED works with should always be entered as Projects.
50 or more jobs
The company moved into Loudoun, but DED was not involved in the project.
Win – Not in Metrics
Every BRE should be connected to this type of organization in Salesforce
Existing Loudoun County business
Daily Double -
A formal or informal DED presentation highlighting Loudoun’s competitive advantages
Speaking Engagement
Checking this box identifies businesses employing people in Loudoun, regardless of whether a Loudoun address is entered.
Business in Loudoun