Market Analysis
Entry Strategies
Expansion
India Fun Facts
Miscellaneous
100
India’s currency, the Rupee, is currently exchanging at 51.8521 rupees per US dollar. In the past five years the exchange rate has fluctuated from around 39 rupees per dollar to over 54 rupees per dollar. This unstable exchange rate will cause Sargento to face this type of risk.
What is Currency Risk
100
We will use this Incoterm when entering the Indian market, because we want to make sure our product arrives to India properly and put as little risk on the buyers as possible.
What is CIF (Cost, Insurance, Freight)
100
The strategy that Sargento would implement to be relatively responsive to local needs while retaining sufficient central control of operations to ensure efficiency and learning.
What is Transnational Strategy
100
The type of cheese that holds 60% of the cheese market in India
What is Processed Cheese
100
The term that refers to the performance of trade and investment activities by firms across national borders.
What is International Business?
200
A multinational corporation entering the India market will have to deal with this type of country risk because of corruption, leftist political parties and local lobbies who oppose free trade and the privatization of private sector companies.
What is Political Risk
200
In order to internationalize effectively, this strategy will allow Sargento to meet it's goal of being locally responsive by adjusting our product to fit India’s current market trends while staying competitive and complying with foreign government regulations.
What is Multi-Domestic Strategy
200
The type of intermediary that Sargento could utilize that would distribute our products in a national market or territory, often performing marketing functions such as sales, promition, and after sales service.
What is a Foreign Distributor
200
Throughout the country, there are many different languages spoken. There are two languages, however, that are pretty widespread throughout the entire nation. What are they? A. Kashmiri & Hindi B. Sanskrit & Punjabi C. Hindi & English D. Sanskrit & Hindi
C. Hindi & English (Hindi is the first language of about 20% of India.It is the official language of the Indian government. Almost all advertising billboards in India are in English. There is not a single well-paying job in the country that does not require a good understanding of the English language. And, higher education is conducted entirely in English. )
200
The company that recently overtook Nokia to become the world's largest maker of mobile phones, according to BBC news.
What is Samsung Electronics? Nokia took the top spot in 1998 from Motorola, but in the first quarter of 2012 Samsung shipped 93m phones compared to almost 83m by Nokia. Samsung also reported its highest quarterly profit since 2008.
300
Because India is of this cultural orientation, Sargento will need to take extra time to build rapport and trust with Indian businessmen before making any business deals.
What is Relationship-Oriented
300
We have decided to use this type of exporting to enter the market, because it will provide us greater control over our product and operations and allow us to form better relationships with foreign intermediaries and buyers, which is important in the Indian culture.
What is Direct Exporting
300
The type of climate that defines India
What is a Tropical Monsoon climate (The whole of India has a tropical monsoonal climate, since the greater part of the country lies within the trophies, and the climate is influenced by the monsoons.)
300
The University where Professor Resch received his BBA in International Marketing from.
What is Baruch College-The City Univeristy of New York
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