Research
SMART Objectives
The 4 P's
Business Intro
100

Will Google searches will help you find primary or secondary data? 

Secondary

100
In the acronym "SMART", what does the S stand for?

Specific

100

Name the 4 Ps

Product
Price
Place
Promo

100

Define community context in business

Operating in a way that serves the greater good of community. Purpose first, profits second. 

200

Is finding out the price customers are willing to pay an example of quantitative or qualitative data?

quantitative

200

In the acronym "SMART", what does the T stand for?

Time-Bound

200

Cost-plus, premium and willingness to pay are examples of what? 

Pricing strategies

200

Define "Puutake"

A businesses core purpose and reason for being. 

300

Is finding out potential customer's taste preferences quantitative or qualitative data? 

Qualitative

300

Why is this goal not "SMART"?

I aim to achieve level 2 credits by the end of this term through my SBUS and SENG classes. 

It is not Measurable

300

Direct distribution and in-direct distribution are examples of which P? 

Place

300

What does "SWOT" stand for? 

Strengths
Weaknesses
Opportunities
Threats 

400

Name three primary research methods

Survey/Questioneer
Interviews
Focus groups
Observation
Taste testing 

400

Why is this goal not "SMART"?

Our group will make $200 revenue by the end of week 6, term 3. 

It's not specific
400

Our 4ps are designed to focus on our target market. What are the 3 characteristics of the target market define by? 

Demographics
(Geographics, can be part of demo)
Spychographics
Behaviour 

400

What is the difference between Strengths/Weaknesses and Opportunities/Threats? 

S/W are internal factors
O/T are external factors

500

What type of sampling method are you using if you select a whole whaanau class to represent RSHS? 

Cluster Sampling

500

How do SMART objectives differ from a mission statement? 

A mission statement is a sentence that outlines the business' overarching goal, while SMART goals are a specific series of goals to aid in accomplishing that mission

500

The three parts of Product are? 

Core
Actual
Augmented

500

Name the Maaori business concept which involves taking care of the whenua (the land and the environment)

 Kaitiakitanga

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