Demographic
Name one Demographic trait besides age
Gender, income, education
This segmentation type divides a market by where people live.
What is Geographic segmentation?
This segmentation type divides a market by values, interests, lifestyle, and personality.
What is Psychographic segmentation?
Name one behavioral trait from the slides.
Frequency of purchase, brand loyalty, or why they buy
Name 2 of the 4 criteria businesses use to decide which segment to prioritize
What are Size, Profitability, Reachability, and Growth Potential?
True or False: Demographic segmentation is usually the EASIEST type to start with because the data is simple to collect.
True
In the 4 corners sorting activity, this was used to represent Geographic segmentation.
What is distance from school (walk/bike, bus, or car)?
In the Human Sorting activity, this pairing was used for Psychographic segmentation.
Morning Person vs. Night Person
This behavioral factor describes how loyal a customer is to one brand over its competitors.
What is brand loyalty?
This criteria is about how many people are actually in a segment.
What is Size?
Name ONE demographic trait besides age or income.
What is gender, education, or occupation
Name one geographic trait from the slides besides climate.
Name one geographic trait from the slides besides climate.
Give an example of two people the SAME age and income who might still buy completely different things.
Any reasonable answer showing different values/interests drive different purchases
This behavioral factor describes how OFTEN someone buys a product — daily, weekly, or rarely.
What is purchase frequency (or usage rate)?
This criteria asks whether people in a segment will actually spend money.
What is Profitability?
True or False: Demographic data is usually easy to collect and measure
True
True or False: Geographic segmentation is about values and lifestyle.
False
Name ONE example of a psychographic trait (not a fact like age, but a value or interest).
Any reasonable value/interest, like environmentally conscious, fitness-focused, or status-driven
True or False: Behavioral segmentation is based on facts about WHO someone is, like their age or income.
False — Behavioral segmentation is based on what someone DOES (their actions, habits, and purchasing behavior), not facts about who they are. That's Demographic segmentation.
This criteria asks whether you can actually get your message in front of a segment.
What is Reachability?
A sneaker brand targets "teens with $50–100 to spend." What TWO demographic traits are being used here?
Age and income
Stanley Cup's marketing shifts based on climate. Name ONE specific way their messaging changes between cold and hot regions.
Cold regions: emphasizes keeping drinks hot/insulation. Hot regions: emphasizes ice retention/staying cold
Explain why Psychographic segmentation is often considered more powerful, but harder to execute, than Demographic segmentation.
It gets at WHY people buy (not just who they are), but values/lifestyle are harder to measure than facts like age or income
Explain the key difference between Behavioral segmentation and Psychographic segmentation.
Behavioral is about what people actually DO (actions/habits); Psychographic is about what they VALUE or believe (mindset/lifestyle)
This criteria is about whether a segment is growing, shrinking, or staying the same.
What is Growth Potential?