Key Accounts
Research
Executive Education
Degree Programs
Sales
100

What are the three types of accounts that your team is given?

- Renewal accounts

- Maintenance accounts

- Prospect accounts

100

Who is SEI's lead researcher?

Dr. Michael Ahearne

100

What are the two types of Executive Education that SEI does?

- Custom education programs

- Open-enrollment programs

100

How much does a Strategic Partnership cost?

$50,000 for a minimum of 2 years

100

What does SPIN stand for?

Situation, Problem, Implication, Needs-Payoff
200

For your initial call, you are seeking to ______, not ______.

Understand, NOT offer solutions!!!

200

Who does our lead researcher work with to produce his sales research?

His PhD's

200

Name 3 partners who we've done Executive Education with presently/in the past.

- Schlumberger

- Ecolab

- Mattress Firm

- Derrick Equipment

- Nexeo Solutions

- Benco Dental

- SCI

- Citgo Lubricants

200

PES is the #____ most diverse sales program

#1

200

What is a salesperson's most important asset?

Time

300

What are other ways to utilize partnerships other than renewals?

CRM golf sales and APS mentor sponsorships

300

What percentage of sales research worldwide comes from SEI?

45%

300

How much does an SLC seat cost for partners AND non-partners?

$4,495 for partners, $5,495 for non-partners

300

Name at least 2 of the sales competitions that our students participate in.

- NCSC (National Collegiate Sales Competition)

- State Farm Sales & Marketing Competition

- ICSC (International Collegiate Sales Competition)

300

What is the most valuable person in the decision center and WHY?

COACH

- Your champion/inside salesperson who helps guide you to the sale

- Wants you to win

- Has credibility within the company

- Has confidence in you

- Gives you inside scoop on the other players to help you win

400

Name 5 types of people in the Decision Center.

- EDM (Economic Decision Maker)

- Dominant Influencer

- Influencer

- User

- Coach

- Anti-Coach

- Gatekeeper

400

What do our PhD's do once they're sent out to different universities in the US?

1.) Develop existing sales programs

2.) Create new sales programs

400

What does the follow-up process for companies look like after they do SLC?

Our professors follow up with companies 60 days after SLC to see their progress, and provide a customized plan for them to follow

400

What organization does the research to provide us statistics for how our students are doing in the workforce after graduation?

Sales Education Foundation (SEF)
400

What is the stage in the Buying Cycle that most customers are stuck in?

Acknowledgement

500

What are the 3 sections needed in your strategy booklets?

1.) Detailed information about the Partner company 2.) Partner history with SEI

3.) Strategic goals/plans for the upcoming semester

500

Name 3 research areas of concentration that SEI does.

- Sales Compensation and Contests

- Customer Satisfaction and Retention

- Maximizing Sales of New Products

- Sales Team Effectiveness

- Strategic Account Management

- Optimal CRM/SFA Deployment

- Sales force Turnover and Retention

- Cross Cultural Sales Effectiveness

500

Our custom education programs help sales managers assess, improve, and quantify ROI in what 3 areas?

- Managing sales processes

- Managing sales people

- Managing customers

500

When our students graduate from PES, what are the top 2 things that we notice our students excel at in the workforce? (statistics)

- 50% faster ramp-up time

- 30% less turnover

500

What are 3 ways to do company research that we've mentioned in the past few days?

- Hoovers

- PES Alumni

- LinkedIn

- Account Opportunities

- Google Alerts

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