BRAND STRATEGY & POSITIONING
This is how a brand is positioned in the minds of customers compared to competitors.
What is positioning?
This is the purpose of promotion: to inform, persuade, and ____.
What is remind?
The first step in the selling process where the salesperson prepares is called ____.
What is the preapproach?
Research collected directly from customers is called ____.
What is primary research?
Adding new versions of an existing product is called extending the product ____.
What is line?
When one company uses the same brand name for many products, it is called ____.
What is family branding?
Advertising, personal selling, sales promotions, and public relations are part of the ____.
What is the promotional mix?
Asking questions to learn what the customer wants is called ____.
What is determining needs?
A survey with multiple-choice answers produces mostly ____ data.
What is quantitative?
A risk of expanding product lines too much is customer ____.
What is confusion?
When two brands partner together on one product, it is called ____.
What is co-branding?
A “buy one get one free” deal is an example of ____.
What is a sales promotion?
Responding to customer concerns like “That’s too expensive” is called ____.
What is overcoming objections?
Focus groups are best for collecting this type of detailed opinion-based data.
What is qualitative data?
Offering many variations of one product increases product line ____.
What is depth?
This strategy uses different brand names for different products owned by the same company.
What is individual branding?
Getting a news story written about your product without paying for an ad is called ____.
What is publicity?
CRM stands for customer relationship ____.
What is management?
A/B testing compares two versions of content to see which performs ____.
What is better?
A benefit of increasing product line width is reaching more ____.
What are customers/markets?
A major advantage of co-branding is that it helps brands share audiences and increase ____.
What is brand awareness?
Ads that follow you online after you visit a website are an example of ____.
What is retargeting?
Offering warranties, testimonials, and guarantees helps communicate product features and ____.
What are benefits?
ZoomInfo and LinkedIn are often used to acquire new ____.
What are prospects/leads?
Businesses use past financial statements and sales data to create future sales ____.
What are forecasts?