Branding
What is a logo, colors, and slogan collectively known as?
Brand Identity
What do companies gain from sponsoring a team?
Exposure / advertising
What platform is most commonly used to interact with fans instantly?
Social Media
What happens to prices when demand is very high?
Prices increase
Using another brand’s logo without permission is what?
Trademark Infringement
What term describes how fans perceive a team or athlete?
Brand Image
What is it called when an athlete promotes a product?
Endorsement
What are giveaways, contests, and halftime shows examples of?
Promotions
What pricing strategy lowers prices to attract more fans?
Discount pricing
What protects logos, names, and slogans?
Trademark
When a team targets a specific group like families or teens, what is this called?
Target market / market segmentation
What must exist between a brand and team for a sponsorship to be effective?
Target audience alignment
What term describes the overall experience a fan has at a game?
Fan experience
What is the main goal of ticket pricing in sports?
Maximize revenue while maintaining attendance
What is it called when a brand ambushes an event without being an official sponsor?
Ambush marketing
What branding strategy keeps logos, messaging, and colors uniform across platforms?
Brand consistency
Why would a company drop a sponsorship after a scandal?
To protect its brand image / avoid negative association
Why is fan engagement critical for long-term success?
Builds loyalty and repeat attendance
Charging different prices for different seating areas is called what?
Tiered pricing
Why are ethics important in sports marketing?
Maintains trust and protects reputation
What is it called when a team changes its logo or image to attract new fans?
Rebranding
What is an “activation” in sponsorship marketing?
A campaign or event that brings the partnership to life
What metric measures likes, shares, and comments online?
Engagement rate
Adjusting prices based on demand (like big games vs. small games) is called what?
Dynamic pricing
False or misleading advertising violates what principle?