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A sporting-goods store reviews its sales records to determine if it should continue carrying snowboards. How is the store using the marketing information?
To make product-management decisions
When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?
Psychographics
Males between the ages of 18–35 who are sports-minded and live in Orlando, Florida is an example of which group?
Niche market
An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have which resource?
Disposable income
Which is a factor that sports and event marketers consider when targeting customers for a specific event?
Demographics
The promoters of an extreme-sports weekend would most likely target which demographic group?
Young men, ages 12–34
What should a sport or an event do in order to be successful?
Satisfy customer wants
Which is a vital promotional technique for entertainment marketing?
Trailers
When a performer expands into international markets, an important consideration for his or her promotional efforts should be to determine often whether which action is necessary?
Adapt promotional messages for each market
What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?
Endorsement
Repeated exposure to the largest, most diverse population of people is a benefit of which advertising?
Out-of-home
A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
Stadium signage
After a volleyball player wins a gold medal in the Summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of which activity?
An endorsement
What are the basic elements of print advertisements?
Headline, illustration, copy, and business identification
Which part of print advertisements is usually noticed first by readers?
The illustration
Computers are complex products and have features that need to be explained. Which element would be crucial to include in an advertisement for a new computer?
Copy
When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out which feature of the product?
Uses
Advertising copy that states “Only 3 days left” is trying to obtain which outcome?
Encourage action
Currently, which mobile advertising strategies have been most successful?
Text message with coupon
Which promotion option enables marketers to target specific groups of customers, so that they can focus their promotional efforts to get the best results?
Direct marketing
To attract fans to their websites, professional sports organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sports teams and compete against other fans. What is this growing industry?
Fantasy sports
Which statement regarding campaigns of direct mail marketing is true?
They should include a call to action.
Which is an example of online advertising?
Sponsoring a website
A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital coupons in their smartphones which they use to obtain discounted products at the point of purchase. This form of mobile advertising involves the use of which feature?
Quick-response codes
Which is a characteristic of most online banner advertisements?
Interactive