Branding
Leadership
Problems & Ideas
Challenge
100

True or false: a brand is not just a logo.

True

100

True or false? A leader is simply the person who tells everyone what to do.

False

100

Every business starts with a ________.


problem

100

Your team has 20 seconds to think of one problem students have every morning before school.

Any reasonable answer counts.

200

What are the three building blocks of a brand?

Identity, Values, Consistency.

200

What are the five qualities of a business leader?

Vision, Responsibility, Communication, Teamwork, Resilience.

200

Problem + ______ + Customer = Business Idea

Solution

200

I'll give you a problem:

Students lose pencils.

Come up with one business idea that solves it.

Any reasonable solution counts.

300

What comes first? Business branding or personal branding?

Personal branding.

300

Which leadership quality means continuing after something doesn't work the first time?

Resilience

300

Name two places where problems hide.

  • Your life
  • People you know
  • School/community
  • News/world


300

Invent a startup name for this idea:

A backpack that reminds students about homework.


Any reasonable answer counts.

400

Give one rule for choosing a strong startup name.

  • Easy to remember
  • Easy to say
  • Fits the customer
  • Connects to the solution/problem
400

A customer receives the wrong order.

Should the business leader:

A. Blame an employee

B. Ignore it

C. Take responsibility and fix the mistake

D. Tell the customer it's not their problem

C

400

Before building an idea, entrepreneurs should research it. Name one of the three research questions taught in class.


  • Does this problem really exist?
  • Would people want my solution?
  • Is something similar already out there? 
400

Your friend says, "My product is for everyone."

Using what you've learned, explain why that's not a good answer.

Businesses should identify a specific customer instead of trying to sell to everyone.

500

A tagline is...

A short phrase that tells people what your business does or why it matters

500

Which quality is shown when you explain your idea so people understand and believe in it?

Communication.

500

Why shouldn't entrepreneurs build something without doing research first?

Because people may not actually want or need it.

500

Your team has 20 seconds to think of a catchy tagline for this business:

A backpack that reminds students to bring their homework.


Any reasonable answer counts.

Example answers:

  • "Never Forget Again!"
  • "Homework Made Easy."
  • "Smart Bags for Smart Students."
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