Customer is Always Right
A series of activities designed to enhance the level of customer satisfaction is
Customer Service
A Boston College football sponsorship would be an example of what level of sponsorship
Regional
This U.S. professional league has the highest average ticket prices.
NFL
Two categories of data collection are quantitative and
qualitative
A sponsorship objective that strives to drive immediate sales is a ___________objective.
Direct/Quantitative
The ability to use sound written and oral skills is an example of what "customer service skill"
Communication
A sponsorship deal that involves a product or service rather than cash is called
In-Kind
Concessions are an example of what type of revenue?
Ancillary
Measuring the success of an event by # of gate receipts would be an example of what category of data?
Quantitative
Most of the revenue generated from a large road race would be in the form of
Entry fees
One of the most important parts of an organizations customer service program is
Employee training
In the "Pop Tart" Bowl, Pop Tarts are the __________sponsor.
Title Sponsor
A ____________ gives the holder the right to purchase a seat in the stadium, even before construction.
Personal Seat License
Conducting a survey of dodgeball participants is an example of what type of data collection
Qualitative
The ability to maintain a cheerful and helpful persona despite frustration with a customer is an example of which customer service skill?
Acting Skills
"It takes 20 years to build a reputation but only _______ to ruin it"
5 Minutes
IN sponsorship terms, ROO stands for
Return on Objectives
Quality, Time, and Place are considerations for which type of ticketing?
Differential/Dynamic
Events impact a community in three ways; economic, environmental and
Social
Engagement with the fan in an interactive way is
Sponsorship activation
The ultimate goal of exceptional customer service is
Loyalty/Repatronage
Which category of companies have been trending towards facility naming rights?
Financial Institutions
The Father of Promotions
Bill Veeck
An evaluation form in which you target individuals within a venue/event for quick feedback on a topic is called an
Intercept
The primary reason for the stadium construction boom in the 1990s was the desire to add
Luxury seating