Spooky personalities
A ghost marketer notices their text-only posts get ignored in the graveyard feed, but adding these boosts engagement by 2.3x and recall by 65%
visual images
Over 75% of zombies, witches, and vampires watch their short vertical video feeds on these devices
mobile phones
Instead of making a generic news blog, a goblin focuses strictly on custom broomstick tuning.
In 2004, journalist Ben Hammersley combined a famous portable music player with "broadcasting" to invent this spooky audio format name
Podcast
Superstition holds that if a creature of this specific color crosses your path on a dark night, it brings bad luck.
black cat
A haunted media agency uses Carl Jung's 12 universal personality types (like Hero, Sage, or Jester) to give spooky brands clear human personalities
Brand archetypes
Home Depot's haunted house DIY channel wins on TikTok because viewers prefer real, "homemade" videos over slick commercials. What element of AEIOU does this highlight
Authentic
A witch blogger wants her haunted story to rank higher on search feeds. Data shows her blog post needs to be longer than this word count
3,000 words
Andrew Sims hosted this popular audio show where friends read fan emails ("MuggleMail") and debated magical story theories
Mugglecast
In the 1988 classic movie, repeating this bio-exorcist ghost's name three times summons him from the afterlife.
beetlejuice
In a Nike Halloween commercial where a trick-or-treater runs from monsters, Nike acts as this wise figure providing high-tech running shoes
guide/mentor
Burger King shocked trick-or-treaters by showing a 30-day time-lapse of a rotting, moldy Whopper, using these two letters from the AEIOU viral video rule.
O and U
Robert Scoble humanized a giant, "cold" tech monster corporation by writing honest blog posts that admitted product flaws and praised rivals
microsoft
Spooky Instagram Stories that vanish after 24 hours keep ghosts checking their feeds constantly due to this 4-letter psychological fear.
FOMO
Before pumpkins became popular in North America, Irish immigrants carved the original Jack-o'-lanterns out of this purple root vegetable.
Turnips
A witch brand writes down strict rules so its dry, genuine, plainspoken tone stays authentic across TikTok, Instagram, and X without sounding like a corporate robot
What is a Voice & Style Guide
The werewolf "Old Spice Guy" campaign went viral and boosted sales by 107% after recording over 180 of these custom video clips directly replying to fans.
What are Personalized Video Replies?
Bill Marriott started a CEO blog for his hotel chain that gave the giant brand a human face and booked over $5 million in haunted hotel rooms
Marriot on the move
Two tech wizards developed this feed enclosure so podcast MP3 audio files automatically deliver to spellbooks and smartphones
What is an RSS Feed / Enclosure
The British author who was only 18 years old when she wrote the famous 1818 gothic horror novel Frankenstein.
Mary Shelley
While Google plays "The Sage" by sharing spooky knowledge, M&M's acts as this mischievous archetype by posting funny memes to entertain scroll-happy followers
Jester
A vampire posts a prank clip (Primary Sharing); within 48 hours, early fans send it directly to their friends during this crucial viral stage.
Secondary sharing
A ghost blogger optimizes her posts so search engines can easily scan, index, and rank her articles under this essential pillar of blogging
Findable
The Golden Rule of social media marketing warns haunted brands to focus on entertaining or educating, rather than pushing this annoying sales tactic.
Hard selling
The 1962 novelty hit song by Bobby "Boris" Pickett that shot to #1 on the Billboard charts right before Halloween.
Monster mash