Facebook
A tool that collects information from a Facebook Page and offers a free analysis of posts, photos,
links, videos, and other content
Facebook Insights
LinkedIn offers its own ...., enabling users to create and post professional articles.
The short-form nature of Twitter lets marketers and customers communicate back and forth via tweets or ....
Messages
An advertisement that resembles a traditional ad style.
Sponsored Ad
Another feature Facebook offers is the ability to host ... video events.
live
A service that allows marketers to team up with specialists and professionals to improve the
success of a marketing campaign
Tracks engagement and audience demographics on Twitter
Twitter Analytics
A short video or photo that disappears after 24 hours
Story
Blogging done with severe space or size constraints typically by posting frequent brief messages
about personal activities
Microblogging
An online profile that presents information about a business that is accessible to Facebook users
with personal accounts
Page
LinkedIn also offers the option to create a .... that include a description and details about a business.
company page
This symbol indicates a verified account on Twitter
Blue Checkmark
LinkedIn tool that allows users to create advertisements that are targeted at specific professionals
Campaign Manager
"Sign up for our mailing list" is an example of a ...
(Hint: You use one in your Stukent each week)
Call to Action
Creating and joining ... on LinkedIn is one method businesses use for marketing purposes. These enable conversations between LinkedIn members and connect like-minded professionals.
groups
A word or phrase preceded by a pound sign (#) that tracks posts or conversations about a specific
topic
Hashtag
Large, full-screen ads that combine videos, photos, and links that allow users to interact with the content.
Canvas Ad
Stories can serve as a quick way to ... (give one thing)
promote an event, offer a promotion, or advertise a product.
Offers customized messages sent to users’ message inboxes. It usually contains a personalized heading and a link that is sent directly to a targeted LinkedIn user.
Sponsored InMail
Twitter tracks ... using keywords and hashtags, allowing users to see what people across the internet are tweeting about.
Trending Topics
An ad displaying multiple photos or products in a single advertisement that enables customers to scroll through different products.
Carousel ad