Generations
Instagram's leading generation user is _____
Millennials (71%)
Every user on average has approximately ___ social media accounts.
8 social media accounts
True or false? In 2018 More people visited an art museum, science center, historic house or site, zoo, or aquarium in 2018 than attended a professional sporting event.
TRUE
What percentage of museums increased their social media activities after the COVID-19 lockdown?
- 18%
- 37%
- 78%
- 53%
53%
What is the most common way Millennials use social media:
communicate with family, friends and acquaintances
To kill time
To learn about new trends
To get breaking news.
Communicate with family, friends and acquaintances (61%)
How many users are active on social media?
- 1 Million
- 1.5 Billion
- 3.5 Billion
- 500 Million
3.5 Billion
How much do museums contribute to the U.S economy each year?
- $10 Million
- $1 Billion
- $50 Billion
- $150 Million
$50 Billion
What percent of museums involved in the survey claimed to have started offering digital live events after the lockdown?
- 18%
- 26.5%
- 40%
- 39.5%
26.5%
- 67%
- 89%
- 94%
- 53%
Approximately 94%!
How often are social media accounts created?
- Every 6.4 seconds
- Every 14.7 seconds
- Every 30.5 seconds
- 46.8 seconds
Every 6.4 seconds
What percentage of leisure travelers participate in cultural or heritage activities such as visiting museums?
- 37%
- 78%
- 66%
- 19%
66%
What percentage of museums have dedicated part-time staff members for digital activities?
- 32%
- 87%
- 54%
- 61%
61%
What percentage of Gen X use Facebook?
- 67%
- 36%
- 79%
- 95%
95%
On average how many minutes are spent on social media every day?
- 68 minutes
- 142 minutes
- 119 minutes
- 224 minutes
- 142 minutes (2 hours and 22 minutes)
What museum has the largest social media following?
- New York’s Metropolitan Museum of Art in New York
- The Museum of Modern Art in New York
- The Musée du Louvre in Paris
- Van Gogh Museum
Museum of Modern Art (12.4 million followers)
What percentage of museums intend to work with analytics for social media?
- 14%
- 26%
- 34%
- 48%
34%