Booking and Deal Strategies
By booking early, clients can gain more access to ________ inventory.
Premium inventory
When is the company-wide last day of Soundfront, with orders submitted to Sales Ops?
December 10
You can find Soundfront decks, templates, sales meetings, trainings, and case studies on this site.
The Soundfront Resource Center
Former clients who didn’tadvertise with iHeart in 2026 are considered what?
The Ones That Got Away
In order to have a successful Soundfront, we must upsell and renew our existing clients and close…
New business
Name one strategy to make an existing deal better during Soundfront.
Open dayparts, raise rates, discount for share, etc.
What is the grand prize for each Soundfront area winner?
Trip for two to any 2027 iHeart Tentpole of their choice including airfare, hotel, and tickets to the event. Trips are non-transferable. Pebble Beach excluded
An important but sometimes overlooked step during Soundfront could be looking for co-op dollars on this industry site.
RAB.com (Radio Adv Bureau Coop search tool)
Name two reasons why an advertiser should be on the air in January.
Steal share from competitors who go dark; consumers make purchase decisions for the whole year; audio is even more efficient in January.
The act of making sure you fully understand the updated needs and goals of your clients.
Rediscovery
How do you handle ‘Call me in the new year’ when calling a new business prospect during Soundfront?
“We all have a lot to get done before year-end, but let’s meet next week, as now is the best time to secure top placements and exclusive opportunities like… Can we meet Tuesday at 11 a.m. at your office? I promise it won’t waste your time.”
What is the heaviest-weighted criteria item to win Soundfront?
Q1 SF Budget Achievement
NAME 5 BATTLE CARD CATEGORIES AVAILABLE
WHAT ARE TRADE/VOCATIONAL SCHOOLS, COSMETIC PROCEDURES/DENTISTRY, LASIK, HVAC/ROOFING, CREDIT UNIONS, PLUMBING, FLOORING, STATE TOURISM, FITNESS, ETC.
What’s the average time a consumer is in the market to buy a car?
90 to 120 days
Which quarter is the most important one in Soundfront 2027?
Q1 2027
The risk of client _________ increases with shorter-term commitments.
Cancellations
YOU CAN SEND YOUR CLIENTS TO IHRMF, COUNTRY FESTIVAL, FIESTA LATINA, OR _______________IF THEY HAVE MET THE MINIMUM REQUIRED LIFT/NEW SPEND IN Q1
JINGLE BALL
An hour presented by a client, with a :15 opener, a commercial at the middle of the hour, and a :15 close at the end of the hour, with all other advertising removed, is called…
Take-Over Hour
Name two categories for which January advertising is particularly important.
Healthcare, education, travel, weight loss, tax, rehab centers, etc.
This is one of the primary reasons why iHeart is conducting a Soundfront.
Take money off the table; get us and the client to focus; force us to plan.
It’s better to get a client to sign a longer-term Soundfront deal with the option to _____ ___ versus signing a shorter-term deal.
Opt-out
One overall winner of Soundfront 2027 will win this amount.
$20,270
How long is the buying window for vacations?
Four to six months
Name one feature or creative concept that was rolled out as part of our January initiative.
WHAT IS RESET YOUR HEALTH/ MONEY/HOME/CAREER/RIDE/ YOURSELF?
Soundfront Key Account Plans are due on this date.
October 30th