Key Concepts
Why is the message being sent?
Purpose
using famous people to promote your product
testimonials
Photo or images
Illustration
What are the 4 P's?
product, price, promotion, place
What is PSA
Public Service Announcement
what is creative techniques?
format
Shinny words but no detail about it
Glittering
Small print to sell your product
copy
billboards, websites, social media are examples of?
Marketing tools
What is team work?
A group of people working together to get the work done
What is who the message is intended for?
audience
talking bad about another product
Name calling
Only 7 words or less
Headline
Simple in design and use only 2 colors
Logo
What is the name of the nurse
Ms. Bloom
What is the person who creates the ad?
Authorship
When you do what everyone else is doing
Bandwagon
When you read from left to right in a Z path
Z layout
Sums up the company's strategy
Slogan
The 2 security guards
Jackson and morris
What is point of view?
Content
Telling only part of the truth
card stacking
When the image is spread out to the edge
Ogilvy layout
It makes ordinary products memorable
mascot
What is one fact about McDonalds?
They serve 75 hamburgers every second