Licensing Basics
Licensing Graphic Organizer
Licensee or Licensor
Charlotte Hornets City Jerseys
100
An agreement that allows a company to pay a fee to a team, event, etc. for the right to affiliate itself with that team, event, etc.
Sponsorship
100
A phrase that is easy to remember!
Slogan
100
Organizations or companies that holds the rights to trademarked property are licensors or licensees?
Licensors
100
Which year did the Hornets release this "City Jersey"?
A. 2022-23
B. 2024-25
A. 2022-23
200
Is the fee a licensee pays up front to use the trademarked property. It’s a figure based on expected sales.
Guarantees
200
The name and/or symbol used by a business; also called signature.
Logo
200
Companies that want to make and sell products using trademarked property are licensors or licensees?
Licensees
200
Which year did the Hornets release this "City Jersey"?
A. 2021-22
B. 2023-24
B. 2023-24
300
A percentage of the actual sales. Licensors start receiving this, usually anywhere from 5–15%.
Royalties
300
Approval by a reputable external source.
Endorsement or Endorser
300
Businesses like Nike, Adidas, Reebok are Licensors or Licensees?
Licensees
300
Which year did the Hornets release this "City Jersey"?
A. 2023-24
B. 2024-25
B. 2024-25
400
Legal protection of original works and intellectual properties granted by the government to give their creators sole rights to them.
Copyright
400
All the combined impressions and experiences associated with a particular company, good, or service.
Brand
400
Leagues like the NFL, NBA, NHL and NASCAR are
Licensors or Licensees?
Licensors
400
Which year did the Hornets release this "City Jersey"?
A. 2025-26
B. 2024-25
A. 2025-26
500
A symbol, design, or word used to identify a good or service and registered with the government to prevent use by others.
Trademark or Trademark Property
500
An agreement that allows one company to use the trademarked property of another company to manufacture and sell its own products.
Licensing
500
TV Enterprises and Entertainment Companies: Licensors or Licensees?
Licensors
500
What is the Charlotte Hornets nickname that was featured on the jerseys for the opening video this week?
Mint or Gold Mint or Minted
