Sport Marketing
Process of creating, communicating and delivering value to customers through sports products or services
What is SPORTS MARKETING
This WNBA player was the number 1 pick on the 2020 WNBA draft and signed a multiyear deal with Nike, getting her own signature shoe
Who is SABRINA IONESCU
This term refers to the use of names, designs, symbols, and any combination of the three elements to help differentiate a sport product from the competition
What is BRANDING
This is Promotion, Price, Product, Place
What is the 4 P's
This is the room number we learn in
What is 120A
This marketing concept focuses on understanding and meeting the needs and desires of specific consumer segments within the larger sports market
What is TARGET MARKETING
This is the year Coca-Cola began a marketing partnership with the Olympic Games
What is 1928
This term refers to the exchange relationship whereby entities acquire the rights to affiliate or associate with sport to achieve marketing benefits
What is SPORT SPONSORSHIP
This is a management technique available to sport marketers to help them assess the Strengths, Weakness, Opportunities, Threats their company faces
What is SWOT ANALYSIS
This is the name of our wonderful professor
Who is DR KARLA JONES
This is the systematic process of obtaining, analyzing, and interpreting data/information to evaluate and improve marketing practices
What is MARKETING RESEARCH
This was an event between Billie Jean King and Bobby Riggs, attracted 30,492 attendees and millions of TV viewers
What is the BATTLE OF THE SEXES
This refers to a means by which athletes promote social justice and other causes that affect their communities
What is ATHLETE ACTIVISM
This is the life span stages of a sport product: introduction, growth, maturity, decline
What is PRODUCT LIFE CYCLE
This is the GOAT of basketball
Who is Michael Jordan
This is when a company who has not paid a rights fee to become an official sponsor attempts to unofficially create an association with a sport company
What is AMBUSH MARKETING
This women's event in 1999 attracted 90,185 spectators
What is the FIFA WOMENS WORLD CUP
This term refers to the collection of activities designed to communicate, inform, increase awareness, persuade, and motivate consumer action
What is PROMOTIONS MIX
This term refers to the difference between a sports organization's total revenue and its total expenses
What is PROFIT
These are the days we meet in class
What is TUESDAY and THURSDAY
This term is the practices that promote the well-being of society, respond to the social environment and respect the culture of consumers
What is SOCIAL AND CULTURAL RESPONSIBILITY
This was the first athlete to appear on a Wheaties box in 1934
Who is LOU GEHRIG
This term refers to the process of identifying smaller and viable clusters of sport consumers who exhibit similar wants, needs and interests regarding sport
What is MARKET SEGMENTATION
This is the elements of a product, price, promotion, and place, sport marketers alter/customize/modify/manipulate these elements to achieve marketing goals
What is MARKETING MIX
This is the FULL name of the incredible woman who spoke to us about her career experience on 2/19
Who is JASMINE JAMES