1.1
Sports is the business of surrounding any kind of ___
Athlete
What is a company called that pays someone for advertising?
A sponser
The first modern Olympic Games were held where in 1896?
Athens, Greece
What type of Marketing focuses on reaching people who are willing and able to buy the product.
Target Marketing
Where will the 2028 Olympics be?
Los Angeles, California
Amateur athletes are typically ____ and compete through an amateur ____.
Unpaid and organization
1. Recreational
2. Amateur
3. Professional
A ___ is the document submitted by an organized committee explaining its plan to host a major event.
bid
The amount of ____ involved in a purchase can involve the decision making process.
Risk
What does humanity believe to be the oldest sport?
Wrestling
Grassroots sports are the ___ level of participation
Beginner
What is the biggest goal of marketing?
To meet consumer needs
Marketers must continually research what customers want and create ____ ways to keep fans engaged.
Innovative
Marketers must know whether the target market can ___ the product?
Afford.
How many years in advance will the Olympics announce the host city?
7 years
Recreational athletes participate mainly for fun, exercise, and ____ reasons.
Social
What are the 3 major ways entertainment makes money?
1. Sponsors
2. Audiences
3. Advertisers
Successful live-event innovation should focus on technology, emotional _____, and benefits to the attendee.
Connectivity
What type of marketing is designed to reach a larger number of people?
Mass Marketing
What type of marketing is it called when an advertisement is attended to reach a lot of people?
Mass Marketing
3 major ways sports make money.
1. Broadcasting
2. Spectators
3. Buisnesses
What are the 4 steps to sell equipment/merchandise?
1. Manufacturing
2. Supplying
3. Wholesaling
4. Retailing
Collegiate sports in the United States grew during the ___, while professional Baseball began growing in the early___.
1890s and 1900s
What type of influence involve immediate circumstances such as purchasing the task and surroundings?
Situational influences
What level of athlete is found in grassroots sports?
beginner