What is Marketing
Marketing is the practice of promoting or doing this to products.
What is selling
The three main types of athletes categorized by their level of involvement.
What are recreational, amateur, and professional?
Because game results are this, sports marketers can never guarantee a win on the field—leaving them to sell the experience instead.
What is unpredictable?
This element refers to the tangible good or intangible service being offered to the consumer.
What is Product?
This is what the consumer must pay.
What is the price
Promotion is only this single aspect of a complete marketing strategy.
What is one aspect
Unlike professionals, these athletes are not paid for practicing, training, or competing.
What are amateur athletes?
This intense psychological connection is what sports are strongly tied to, driving loyal support through every high and low.
What is emotion?
This element represents where the consumer buys or accesses the product or service.
What is place
The six marketing questions are: Who? What? Price? Where? Promotion? And this question.
What is people
Effective marketing ensures that customers stay this and keep coming back.
What is loyal
You don't actually need to know how to play a sport to work in this massive, multi-billion dollar industry.
What is the sports industry?
Beyond games and trades, dedicated fans express their devotion by purchasing jerseys, hats, and this branded gear.
What is merchandise?
This element refers to what the consumer pays and should directly reflect perceived value.
What is price
This is what the organization is selling.
What is the product
Beyond simply making sales, the bigger goal of marketing is to meet these and create value.
What are consumer needs
Besides exercise and fun, recreational athletes primarily participate for these types of reasons.
What are social reasons?
In addition to hotels, travel, and dining, sports tourism boosts local economies by encouraging fan spending on this retail activity.
What is shopping?
This element includes strategies used to communicate the product message to the target market.
What is promotion
A marketing plan is a document that outlines this for an organization.
What is the plan
To improve strategies, marketers study not only why consumers buy, but also why they do this.
What is stop buying
These athletes receive financial compensation to train, practice, and compete in their sport full-time.
What are professional athletes?
Keeping fan engagement alive year-round is a challenge because most sports operate on this type of seasonal schedule.
What is seasonal?
Added to the traditional 4 Ps, this fifth element represents the staff, team, and customer service staff involved in delivering the offering.
What is people
The ones who serve the customer are referred to as this in the marketing plan.
Who are People