the generic term for all the symbolic ways to represent a brand
What is a Logo?
100
purchased and used by the ultimate consumer for personal uses
What is Consumer Goods?
100
the company has the technology needed to make the product, a pannel of 6-10 consumers who discuss their options about a topic
What is Screening and Evaluation?
100
the stages a new product goes through from beginning to end , used by marketing professionals to understand the market, and plan the marketing mix
What is Product Life Cycle?
100
producers calculate the costs of making of a product then add how much profit they want to make to determine price
What is Pricing Strategy?
200
a short catchy phrase that is always attached to the company's name and logo. it appeals to the shoppers auditory memory.
What is a Slogan?
200
purchased by organizations for use in their operation
What is Business Goods?
200
Making financial aspects, the company determines what is needed, and product researchers analyze legal factors
What is Business Analysis?
200
marketers focus on product placement and obtaining prefertial shelf and floor splace
What is Push Strategy?
200
what are consumers willing to pay, a few alternatives for your product. there is demand inelasticity: if your price changes it won't affect whether people buy or not
What is Demand-Oriented Pricing?
300
a short song, usually mentioning a brand or product benefit, used in a commercial.
What is a Jingle?
300
a unique product characteristics or benefit that sets the product apart from the competitor's product
What is Point of Difference?
300
production capabilities are tested and quality and saftey are considered. a prototype is made.
What is Development?
300
create advertisments that create a "buzz" for the product. Also marketers may use samples, coupons and other promotion techniques
What is Pull Strategy?
300
you determine your price based on what your competitors are doing. Set your price: ABOVE competition, BELOW competition, and IN LINE with competition
What is Competition-Oriented Pricing?
400
a specific model or size or a product
What is a Product Item?
400
helps to develop a product that matches the company's objective
What is SWOT Analysis?
400
For sale in a small geographical area, 4ps are tested,results help in projecting sales and market share
What is Test Marketing?
400
the most crucial stage for marketers as the product with either catch or fail- BUST
What is The Growth Stage?
400
price above related competitors to capitalize on high demand
What is Skimming Policy?
500
clothing, footwear, and sports equipment a.k.a product offerings
What is Product Line?
500
a statement that identifies a target market specifies consumers' needs a wants, and explains the new product and its point of difference
What is Idea Generation?
500
involves producing and marketing a new product, offered for sale to the final consumer, and involves launching new products in certain areas over a set time period
What is Commericalialization?
500
a product or service that is extremely popular for a very brief period of time
What is a Fad?
500
price below related competitors to encourage buying