Consumer Basics
This economic theory links prosperity to consumer demand and makes consumer behavior central to economic decision-making
What is consumerism?
This technique encourages you to buy a product because "everyone else is doing it"
What is the Bandwagon Effect?
Your consumer choices, such as the clothes you wear, often reflect this personal factor of who you are and what you value
What is identity?
his is a decision by consumers to stop buying a product or service as a way to bring about social or political change
What is a boycott?
This acronym stands for the monetary market value of all final goods and services produced within a country in a specific time
What is GDP?
This is the term for any person who buys or uses goods and services
What is a consumer?
This technique uses celebrities or experts to speak on behalf of a product, such as LeBron James for Nike
What are testimonials?
These are the undesirable "leftovers" of consumerism, such as plastic packaging that ends up in landfills
What are by-products (or waste)?
In 2007, this environmental organization called for a boycott of oil and gas products to pressure companies regarding climate change
What is Greenpeace?
This Latin term used in economic statistics means "average per person"
What is per capita?
These are two distinct concepts: one refers to the degree of wealth and material comfort, while the other refers to the overall well-being and satisfaction of individuals and groups
What are standard of living and quality of life?
This appeal uses statistics or data to persuade consumers, such as "Whiter teeth in 1 week"
What is scientific appeal?
In both Canada and the U.S., these laws require producers to list ingredients on food and cosmetics to protect consumers
What are product-labelling laws?
This cafe has faced several months of boycotting by Khmer people due to a border dispute with its neighbor.
What is Amazon Cafe?
This is the approximate percentage of economic activity that consumer spending accounts for in the U.S.
What is 70 percent?
This term describes the degree to which a country's wealth increases over a period of time, often measured by profits and job availability
What is economic growth?
This technique uses words or images that promise everything but deliver little or no specific information
What are glittering generalities?
This additive, found in many processed foods, was the subject of a 2007 ban in Calgary restaurants to protect heart health. (You'll find it in the French fries at the Bear's Den)
What are trans fats?
The negative term used by Thai social posters to refer to Cambodia.
What is Scambodia?
According to the map in your sources, this North American country had the lowest GDP per capita in 2006 compared to Canada and the U.S.
What is Mexico?
These are the two types of economies where consumer spending plays a major role in Canada and the U.S.
What are mixed and market economies?
This technique uses strong language to connect with a consumer's fears or desires, such as "Save the brand that helps save wildlife"
What is emotional appeal?
Buying a product connects you to this "chain" of people whose livelihoods depend on your spending
What is the production flow chart (or link to jobs)?
The number of Cambodians forced to leave Thailand due to the ongoing border dispute.
What is 750,000 people?
The per capita GDP of Cambodia.
What is USD 2,700?