Vocabulary
What does midlevel mean?
Not the top, In the middle of the organization
Who contacted Apple first about NEXT software?
A next employee Garret Rice
What was Jobs trying to regain?
Influence / control at Apple
Who was Apple’s CEO?
Gil Amelio
Why was Jobs’s presentation effective?
Strong communication + confidence
What does entranced mean?
Very fascinated or absorbed
When did Jobs Return to apple headquarters?
December 1996
Why did Jobs tell Apple not to make a decision yet?
To buy time and position himself
Who was Jobs’s friend helping discuss strategy in Hawaii?
Larry Ellison
Why did NeXT win over Be?
Better technology + better presentation
Skillfull or clever in handling situations
What two companies were competing to help Apple?
Why did Jobs want Apple to buy NeXT instead of Ellison buying Apple?
He wanted control without others owning Apple
Who was the competitor from Be?
Jean-Louis Gassée
Why was bringing Jobs back a “double-edged sword”?
He could help but also cause problems
What does overreaching mean?
Asking for too much or going too far
Where did the “bakeoff” presentations happen?
Garden Court Hotel in Palo Alto
Why did Jobs accept a lower price quickly?
He wanted the deal more than money
Who demonstrated the NeXT technology with Jobs?
Avie Tevanian
Why did Jobs hesitate when asked his role at Apple?
He was unsure / strategic / thinking long-term
what does facet mean?
One part or an aspect of something.
What did Jobs do during negotiations to increase his influence?
Suggested selling the whole company and joining Apple
What strategy did Jobs use in conversations with Amelio?
Charm + persuasion + strategic positioning (not direct demands)
Who strongly criticized the deal and called it a mistake?
Bill Gates
Was Jobs being genuine—or calculating—during this entire process?
Must justify with evidence (no single correct answer)