GLOSSARY
SPP
You can find Standards & Routines in this Chapter
Chapter 2
Secure these on all front facing garments to highlight the strongest fashion pieces & outfit suggestions
1
A Small BP Area will consist of this type of fixturing
Single Stands
GTL
Get The Look
Commercial Actions are driven by these specific colleagues in store
Department Manager/Sales Advisor
Measured from the floor to the bottom of the front arm at this height in centimeters for W/D/M
185cm
True or False: Table signage is ALWAYS placed on the right side.
False! Based on the customer track direction
We utilize this type of interior for BP without table
Row of Flexible floor stands/Single stands
SWAT
Sell What's Available Today
Lighting should be directed towards the ____ of the display forms
Upper torso
Large (7-10M)
The principle of pricing in our cash point baskets
Price in every other basket
Ownership is expected from ______ in BP presentation, maintenance routines during day, destinations set up, ISC & Baskets
Department Manager
Baskets
***** DAILY DOUBLE *****
True or False: When sample picking, you should pick a sample of every garment & write the quantity on the back of the kimbal tag
FALSE
This is the only garment type that should NOT be front facing in the wall system
Trousers/Bottom
This is the purpose of Big Product images
Increase fashion level/perception
This fixed area in Kidswear is also where we present Big Products
PFA (Product Focus Area)
ELEVATION
To achieve the best level of implementation: to boost inspiration while following guidelines!
These are the 4 priorities of Daily Maintenance Routines by VM
Windows & Facade
Styling/Mannequins/Torsos
Store Entrance A-area/Department A-area
Visible walls & Hot spots
For the Womenswear Acc & Shoes wall, secure __ empty holes between the shelf
8
Chapter 10: ISC also provides guidance for this convenient OMNI conversion driver!
True of False: You can identify Keys By Model in the Big Product CI
False - refer to Fashion Story garment overview in CI