Key Terms
Famous Strategic Alliances
Diversification
Know your V-integartion
100
an arrangement with the licensing firm in another country or market to produce and/or sell a product.
What is a licensing agreement.
100
This local university has a licensing agreement with this soft drink company in which their products are shown preference. We sell them in the Paw-market, vending machines and dinning halls.
What is Texas State University and Coca-Cola.
100
This company is widely known for many different products. Some of these products are as following: K-Y Rogein Neutrogena Band-Aid
What is Johnson and Johnson.
100
This company was once known for selling paper, but was taken over by a printer selling business. Now they sell paper, copiers, and printers. (This company is known from a popular comedic sitcom on NBC.)
What is Sabre (formerly Dunder Mifflin).
200
a strong close alliance in which one company or unit forms a long term arrangement with a key supplier or distributer for a mutual advantage.
What is a Value-Chain Partnership.
200
These two automotive companies have recently come together in a partnership. This American brand is bringing these Italian cars into the States.
What is Chrysler and Fiat.
200
This company is widely known for their appliances, but they have also ventured into health care, financial advising, and Gas & Oil.
What is General Electric (GE).
200
This infamous company oversees finding, producing, transportation, and marketing of its product. Unfortunately, because of events in the Gulf, the public opinion has shifted negatively on this company.
What is British Petroleum (BP).
300
a cooperative business activity, formed by two or more seperate organizations for strategic purposes, that creates an independent business entity and allocates ownership, operational responsibilities, and financial risks and rewards to each member, while preserving their separate identity/autonomy.
What is a joint venture
300
This outdoor company has teamed up with BlueSign, the manufacturing company, to reduce environmental impact. This brand is popular on university campuses. (We are looking for only one company.)
What is The North Face.
300
This diverse organization has its hands in many different areas of the market. This includes: Pens Lighters Razors Storage containers
What is Société Bic (BIC).
300
This corporate giant is famous for its cellphones, laptops and tablets. They design and market their product, as well as create their own software.
What is Apple Inc..
400
a long-term cooperate arrangement between two or more independent business firms or business units that engage in business activities for mutual economic gain.
What is a Strategic Alliance.
400
The strategic alliance between a coffee shop and a book store.
What is Starbucks and Barnes and Noble
400
This company is widely known for its cell phones, tablets and television. They also work in military hardware, apartments, even amusement parks!
What is Samsung.
400
This home grown clothing company designs, manufactures, distributes their product all on AMERICAN soil. Hint: It is worn by many "hipsters".
What is American Apparel.
500
a partnership of similar companies in similar industries that pool their resources to gain a benefit that is too expensive to develop alone.
What is a Mutual Service Consortium.
500
What strategic alliance helped create the movie "Fantasia" in 1940?
What is HP and Disney.
500
This public entity has vast interests in many different industries. Its main goals are to regulate industry and to provide services to its many stakeholders.
What is the United States Government.
500
This famous production company has produced, marketed, and exhibited a movie franchise for our favorite boy wizard.
What is Warner Brothers.
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