Definition
Research method which uses standardized questionnaires or interviews to collect data from a predefined group of individuals
What is survey research
Survey research budget needs to be _____.
cost-effective
What is questionnaire fatique?
Participants become tired of the survey task and the quality of the data they provide begins to deteriorate
The degree to which the research method measures what it is supposed to measure and is an assessment of the accuracy
What is Validity
Beliefs in the proposed analysis that is necessary to conduct but cannot be proven
Assumptions
mail-in, online survey, emailed, embedded on a website, social media network, SMS are examples of___. (fill in the blank).
survey data collection methods
Ability to gather information from a large group
refers to versatility and scalability of the research method
Accessibility issues for survey research include___.
accommodations for Visual/hearing impairments
The degree to which conclusions that have been derived using a statistical procedure are valid
What is Statical Conclusion Validity
Respondents are asked how strongly they agree or disagree about a statement using a numeric value allocated to the responses
What is Likert Scale Survey
Type of interview
What is in person, focus group, by telephone
What is comparability in research?
Ability to compare and contrast results with other research and measure change
Respondents might have a hidden agenda
What is Respondent bias
Assesses how well the given measurement scale is aligned with the theoretical concept that is expected to measure
What is Construct Validity
A deliberate strategy to protect your study's statistical power and ensure you get enough clean data is__
to add an additional 10-15% of extra participants to the research study
The survey method can be used for this type of research
Descriptive, Exploratory, Correlational, Comparative research
Ensuring respondent anonymity helps improve___.
participant privacy
Surveys may be unable to capture _____
What is emotional responses of feelings/body language
Assesses whether the observed associations can be generalized from the sample population and applied to other contexts
What is External Validity
Research method primarily used in social science research
What is Survey research
Surveys use primarily ____ as subjects
Individuals
To bring into conformity with a standard in order to assure consistency
What is Standardized
Differences in understanding or interpretation of questions can lead to _______
Skewed results
Internal validity refers to extent to which___.
a study can confidently establish a cause and effect relationship between variables
Way to ensure participants understand each question correctly
___ is to seek feedback in the survey or run a pilot survey before launching the actual survey campaign