Adventures in AIDE
Business Unit Blitz
Covington Campus & Culture
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100

This feature was added to AIDE as a direct result of associate #feedback, allowing associates to set up this standing money movement feature on behalf of our clients.

What is establishing Electronic Funds Transfers (EFT)?

100

This team specializes in the handling and distribution of equities given to employees of their respective companies.

What is Stock Plan Services?

100

A place of reprieve to associate's mid-afternoon cravings, this snack and drink hub is located across several floors in Howe for purchasing something to "scratch the itch".

What is The Hovey?

100

After breaking their wrist at 5 years old, this associate had to chase a snake down their driveway to get in the car to go the hospital.

Who is Susan?

100

In 2025, this team member read 74 books!

Who is McKenzie?

200

AIDE integrates seamlessly with this application in FocusPoint's toolbox, allowing associates to link EFT and bank wire information, add beneficiaries, and more on behalf of a client.

What is Guided Service?

200

Associates in this role and higher are able to assist with the process of opening new accounts for clients.

What is a Customer Relationship Advocate (CRA)?

200

This group of leaders from across our campus takes an active role in planning and promoting programs focused on the associate experience and career vitality.

What is the Regional Leadership Team (RLT)?

200

A superstar in the making at 17, this team member performed in a sold-out US Bank Arena.

Who is Taylor?

200

This associate has spent most of their life in a German dance group.

Who is Bobbi?

300

This was the first feature implemented in AIDE, streamlining a previously convoluted process in another system.

What is equity trading?

300

Offering a way to start working towards a client's investment goals, this team specializes in helping get individuals started with investing in their employee accounts.

What is Workplace Planning & Advice (WPA)?

300

This team of brand ambassadors helps associates to engage with the local community around the city surrounding Fidelity's main campus.

What is #LOVETHECOV?

300

This associate's favorite job they've ever had was their time as a lifeguard.

Who is Ciara?

300

This team member traveled to 6 countries across Europe at the age of 12, making a cameo appearance in a stranger's living room of a random house to ask for a place to stay. 

Who is Sam?

400

Coming to AIDE up next in 2026 will be this feature, supplementing FocusPoint's capabilites and giving us a starting point to go through the other new feature: Guided Verification.

What is the Client Homepage?

400

A highly specialized team that does not receive formal training via NovoEd, yet can perform transactions for executives at Fidelity.

What is Specialty Trading?

400

On 1.5 acres of land, this on-site farm grows produce to provide to our kitchens at Covington, cultivating over 100 varieties and 8,000 lbs of produce per season.

What is Pernice Farms?

400

A zoologist at heart, this team member raised pet quail in 8th grade.

Who is Rachel?

400

This associate crossed paths with American singer and rapper Afroman at the airport, but didn't recognize who he was.

Who is Brandon?

500

This is the only feature currently planned to implement in AIDE for 2028.

What are Transfers of Assets (TOAs)?

500

This is the name of the role trusted by Financial Consultants to reach out to about TIPS and/or STRIPS for information prior to meeting with a client.

What is ISR 2?

500

These reusable cups (uniquely made with coffee husks that would otherwise be thrown away) are made available in every break room and help Fidelity’s sustainability effort of reducing our carbon footprint.

What are Huskee cups?

500

This member of our team collects playing cards, having accrued over 200 decks of different rarities.

Who is Colton?

500

There's a champion in our midst! This team member is a Guinness World Record holder.

Who is Zack?

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