Administrators
This is the amount EF invests annually in direct scholarships to support accessibility for students, educators, and families.
What is $2.5 million or more.
This is how many IU's are in PA.
What is 29.
This city, founded by William Penn, was the U.S. capital before Washington, D.C. and is home to the Liberty Bell.
What is Philadelphia
This is the instruction or request you give an AI tool to tell it what you want it to do.
This is the term for when a current customer or group leader recommends EF to a new potential traveler or teacher."
What is a referral?
This is the dollar amount of EF's general liability insurance policy that protects group leaders, schools, and districts.
What is $50 million.
These are the core ways to visually show our presence in IU's to customers.
What are IU Maps.
Pennsylvania is nicknamed this, a nod to its role in early US history.
What is the keystone state?
To improve a vague prompt such as “Write an email about our trip,” these three elements should be added.
What are clear instructions, context, and an intended output?
This is generally the best moment in the customer journey to ask a group leader for a referral.
What is right after a positive experience (e.g., after they've booked, or right after their trip)?
This is the average competency growth EF's Method delivers in students with little to no prior cross-cultural experience — in just 10 days abroad.
What is 9.5%
This is the Pennsylvania state agency that IUs work closely with to support statewide educational priorities like STEM, computer science, and AI in education
What is the Pennsylvania Department of Education or PDE
This Pittsburgh-based food company, famous for ketchup, was founded in Pennsylvania in 1869.
What is Heinz
Unlike a one-time chat, this Langdock feature can be set up with permanent instructions and reusable context to support recurring tasks—such as drafting teacher follow-up emails in EF’s tone.
What is an agent?
Instead of asking a vague question like 'Do you know anyone who might be interested?', TC's should use this kind of question — one that names a specific type of person or department.
What is a specific/targeted ask (e.g., "Do you know another teacher in your department who'd love a trip like this")?
This is the free credential students can earn on their tour that requires only a post-tour project and comes at zero cost.
What is the EF | Nobel Prize Museum Global Citizen Certificate?
This is how to use IU's when asking for referrals.
What is asking about what nearby schools play their sports teams?
This pivotal Civil War battle, the bloodiest of the war, was fought in this Pennsylvania town in July 1863.
What is Gettysburg?
When Langdock creates an itinerary summary or parent-facing message, this important step should happen before sending it.
What is reviewing or fact-checking the AI’s output?
What is the financial incentive amount we give to those who refer others?
What is $1000 or 500 points
According to the Principal Conversation Guide, these are the 5 things that "move" administrators when deciding on travel programs.
What are Student Engagement, School Differentiation, Equity & Access, Teacher Retention, and Zero Cost to District?
This is where to mention IU's in the sales process.
What is in outreach emails, admin convos, and PP presentations to sound more local and share our impact.
Punxsutawney, Pa. is home to the world famous, weather forecasting groundhog, Punxsutawney Phil. But who is the second most famous ground hog in PA and what does he market?
Who is Gus the Ground Hog, who supports the PA lottery, Keep on Scratchin!
A Senior Tour Consultant wants Langdock to draft a teacher email using trip details, but the information includes sensitive student data. This is what the safest approach that provides only the necessary information and follows company privacy guidelines is called.
What is responsible use AI?
When a group leader says 'I don't really know anyone else planning a trip,' this is the follow-up technique a TC should use.
What is reframing the ask (e.g., asking if they'd be willing to share EF's info if the topic comes up, or asking about department meetings/PTA events where they could mention it)?