The proactive efforts that are designed to influence consumer preferences for a variety of sport products and services is known as this.
WHAT IS SPORT MARKETING?
100
When media exerts a significant influence on public perception through its ability to filter and shape media content.
WHAT IS AGENDA SETTING?
100
Where the sport is being both consumed and produced is known as this.
WHAT IS THE FACILITY (or, SPORTS FACILITY)?
100
The process that aims to satisfy the customers’ wants, needs and desires.
WHAT IS SELLING? (or sales)
100
This tool measures the financial condition of an organization at a specific point in time and provides a rough estimate of the organization’s wealth. Within this tool, the assets and liabilities are listed in order of liquidity.
WHAT IS A BALANCE SHEET?
200
The act of parsing customers and potential customers into subgroups by identifying each group’s unique characteristics and traits is known as this.
WHAT IS MARKET SEGMENTATION?
200
Message boards, fan forums, blogs and microblogs are examples of content generated by this group of people.
WHAT IS AN AUDIENCE? (also accepted: FANS)
200
An indoor, multipurpose facility capable of hosting an assortment of sport, entertainment and business events is known as this.
WHAT IS AN ARENA?
200
Sponsorships, media contracts, parking, concessions and merchandise sales are all impacted by the sale of these.
WHAT ARE TICKETS?
200
Debt financing, bonds, equity financing, retained earnings, government financing and gift financing.
WHAT ARE WAYS A SPORTS ORGANIZATION CAN FINANCE ITS OPERATIONS?
300
A relationship marketing program where financial incentives enhance customer loyalty.
WHAT IS FINANCIAL BONDING?
300
hese professionals produce and disseminate information to the media.
WHO ARE PUBLIC RELATIONS PROFESSIONALS?
300
Minimizing liability and financial loss, reducing insurance premiums, and maintaining a safe environment are all goals of this.
WHAT IS A RISK MANAGEMENT PLAN?
300
Being aware of potential conflicts and knowing the culture of the institution/company is this step in the sales process.
WHAT IS ENSURING PHILOSOPHICAL AGREEMENT?
300
This measures an organization's expenditures and receipts.
WHAT IS AN INCOME STATEMENT?
400
Actively reinforcing a brand position via sponsorship and events that fosters engagement and inspires consumers to act is know as this.
WHAT IS BRAND ACTIVATION?
400
The extent to which sports organizations, leagues, teams and athletes make themselves available to the media is known as this.
WHAT IS ACCESS?
400
The four (4) risk management treatment strategies.
WHAT ARE: AVOIDANCE, ASSUMPTION, TRANSFER and REDUCTION?
400
Searching for and creating new customers.
What is prospecting?
400
Revenue - Expenses =
WHAT IS OPERATING INCOME (EBITDA)?
500
These are the FIVE (5) bases (or types) of Market Segmentation.
WHAT ARE:
Demographics
Psychographics
Benefit segmentation
Geographic segmentation
Geodemographic segmentation
500
FOUR (4) Methods for disseminating information, as used by sports PR professionals.
WHAT ARE (any 4 accepted):
News releases (press releases)
News alerts
Media guides
Fact sheets
Quote sheets
Press conferences
Websites
500
The federal law prohibiting discrimination against persons with disabilities.
WHAT IS THE Americans with Disabilities Act (ADA)?
500
The five necessary elements of sales (also known as the points on the “Pentagon of Sports Sales Training”).
WHAT ARE:
Philosophy agreement
Product
Prospect
Practice
Performance
500
Finding this result is one of the most important figures to determine in an organization. It lets us know if a company is generating profits or not.