Communication
The person who reads, hears, or sees the message
What is a Receiver?
Any type of promotion that uses the internet or other digital technology
What is Electronic promotion?
The short phrase often placed near the logo to summarize a brand's spirit
What is a Tagline?
This acronym describes the four stages of a consumer's journey: Attention, Interest, Desire, and Action.
What is AIDA
In a print layout, this blank element is used to prevent the ad from looking cluttered and to guide the reader’s eye.
What is White space?
Act of applying communication skills that promote goodwill between a business and the public.
What is Public Relations?
Nonpersonal communication paid for by an identified sponsor.
What is Advertising?
Outlines the goals, primary message, budget, and target market for different ad campaigns.
What is a Creative plan?
The specific factor that makes a product different and better than its competitors
What is a Unique selling proposition?
The arrangement of the headline, copy, and art on a page
What is a Layout?
The review left by the customer on the brand's website
What is Feedback?
The standards of measurement that are created to track and evaluate promotion activities.
What are Metrics?
The main regulatory agency of advertisements
What is the Federal Trade Commission?
The strategy that uses multiple elements to communicate and interact with customers
What is Participatory marketing ?
The overhanging structure containing a sign at the entrance of the store.
What is a Marquee?
A company releases a complex and technical manual for a basic kitchen toaster, causing customers to return the product in frustration. According to the loop, the company failed at this specific step
What is Encoding?
The coordination of marketing communications to achieve a specific goal. Included in the plan is a detailed list of goals, dates, and other activities that are carefully researched and documented.
What is a Promotional campaign?
A company wants to run a series of coordinated ads over a time period to launch a new product. Instead of one ad, they are making a multiple step plan to reach the specific goal
What is an Advertising campaign?
A startup is entering a very oversaturated market, where it is unlikely they will attract many customers. The company would need to improve on one factor.
What is Persuasion?
When choosing a typeface, a designer might adjust this to make the letters appear bolder or thinner.
What is Weight?
In an international ad campaign, a US brand uses a hand gesture that is considered an insult in the target country. The customers interpret the message differently than intended, representing a failure in this step.
What is Decoding?
Unlike advertising, which is mostly one way, this promotional strategy relies on a two way basis where the customer is part of the brand's image.
What is Participatory marketing?
A brand is accused of deceptive advertising. Logic dictates that they have violated the standards set by this self governing body.
What is the Advertising Self Regulatory Council?
A brand is running a TV spot, a radio jingle, and a social media giveaway that all use the same USP. This alignment across all channels is known by this acronym.
What is Integrated Marketing Communications?
You have a great product, but your ad's are being ignored because nobody is stopping to look. You would need to strengthen this aspect.
What is a Headline?