Market Sizing
Diagnose the Business
What Would You Ask?
The Consulting Club
Consulting Knowledge
100

Estimate how many times a month Sylvia + Ryan goes to YGF? 

30 ish 

100

TCC’s workshop attendance has declined, even though the number of club members has remained the same. What are two possible causes?

  • Workshops conflict with classes, recruiting events, or other club meetings.
  • Topics are not relevant or appealing to members.
  • Members receive reminders too late.
  • Meetings are too long, repetitive, or inconveniently located.
  • Members joined for recruiting benefits but are less interested in workshops.
100

A clothing company wants to raise its prices. What is the most important question to ask?

How sensitive are customers to changes in price?

100

Who is the TCC advisor

Prof Ho

100

This three-letter acronym refers collectively to McKinsey, Boston Consulting Group, and Bain.

MBB

200

How many members of the consulting club have there been since its founding? 

~260

200

ILLY is serving the same number of customers but earning less profit. What could be happening?

  • Food, labor, or operating costs increased.
  • Customers are purchasing cheaper menu items.
  • Discounts or promotions have increased.
  • More food is being wasted.
  • Prices have remained unchanged while costs increased.
  • The restaurant added employees without increasing sales.
200

Netflix is considering adding live sports. What should it determine first?

Would the additional subscribers and revenue justify the cost of acquiring broadcasting rights?

200

What percentage of current TCC members are Business Admin

72.9%

200

This consulting firm created the Growth-Share Matrix, which categorizes businesses as Stars, Cash Cows, Question Marks, or Dogs.

Boston Consulting Group (BCG)

300

Estimate the total number of coffee chat emails that Quin has sent since the beginning of his recruiting journey? 

~450

300

A USC campus event has record registration but lower attendance than last year. What information would you examine?

  • When students registered and whether registration was free
  • Reminder-email open rates
  • The event’s date, time, and location
  • Conflicts with exams, recruiting events, or other campus activities
  • Whether the advertised speakers or activities changed
  • Historical registration-to-attendance rates
300

Apple is considering opening a store near USC. What information should it request first?

How much demand exists among students, residents, and visitors within the proposed location’s service area?

300

What type of business would Jai own?

Pizza Stand!
300

This global consulting firm was formerly known as Andersen Consulting before adopting its current name in 2001.

Accenture

400

What is the market value for apple products currently owned by TCC members? 

~82,500

400

TCC gains many Instagram followers during recruitment, but receives very few applications. What might be wrong?

  • The application process is confusing or too long.
  • Deadlines and requirements are not clearly communicated.
  • Social media content is entertaining but does not explain TCC’s value.
  • Interested students think they are unqualified.
  • Posts do not contain a clear application link or call to action.
400

An airline is considering eliminating one of its routes. What should it ask before deciding?

Is the route profitable after accounting for its revenue, operating costs, and value to connecting flights?

400

Who is the founder of TCC? 

Leland Chang

400

Consultants use this term for the percentage of their working time that can be billed to clients.

utilization 

500

Daily Double: Estimate how many Uber or Lyft rides begin near USC on a typical Friday night.

~8000

500

A USC food truck lowers its prices, but sales revenue also decreases. Why?


  • The additional sales volume did not offset the price reduction.
  • Customers were already willing to pay the original price.
  • Lower prices created perceptions of lower quality.
  • Competitors responded by lowering their prices.
  • The promotion was poorly advertised.


500

A private-equity firm is considering acquiring a fast-growing fitness company. What question is most important?

Is the company’s growth sustainable, or is it being driven by temporary factors or excessive spending?

500

What is Queeny's top Spotify artist? (one of her top three)

- Daniel Ceasar 

- Justin Bieber 

- Frank Ocean 

500

This consulting practice evaluates threats involving cybersecurity, regulations, internal controls, and business operations.

risk advisory

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