Key Concepts
This type of tourism involves travel within one’s own country.
What is domestic tourism?
This factor affecting tourism includes income levels and cost of travel.
What are economic factors?
This type of transport includes airplanes and helicopters.
What is air transport?
This is the act of meeting customer needs and expectations.
What is customer service?
This is the group of customers a business aims to attract.
What is a target market?
This type of tourism involves travelling to another country.
What is international tourism
This factor includes social media influence and changing trends.
What are social factors?
This type of organisation is owned and run by the government.
What is the public sector?
This type of communication includes tone of voice and spoken words.
What is verbal communication?
This is the process of collecting information about customers.
What is market research?
This acronym refers to business travel for meetings and events
What is MICE (Meetings, Incentives, Conferences, Exhibitions)?
This term refers to the maximum number of visitors a destination can handle.
What is carrying capacity?
This transport option includes buses, taxis, and car hire.
What is road transport?
This document outlines how to deal with customer complaints.
What is a customer care policy?
This type of promotion uses platforms like Instagram and TikTok.
What is digital marketing?
This form of tourism focuses on protecting the environment and local communities.
What is sustainable tourism?
This negative impact occurs when too much money leaves the country.
What is leakage?
This development aims to reduce carbon emissions in transport.
What are sustainable transport solutions?
This skill involves understanding customer feelings and needs.
What is empathy?
This pricing strategy involves adjusting prices based on demand.
What is dynamic pricing?
These characteristics describe tourism products as not physical and cannot be stored.
What are intangible and perishable?
This strategy helps reduce environmental damage by controlling visitor numbers.
What is visitor management?
This term describes how different transport systems connect efficiently.
What is integration/interdependency of transport?
This term describes the likelihood that a customer will return or recommend a business after a positive experience.
What is customer loyalty?
This term refers to creating a strong and recognisable identity for a destination.
What is branding?