Online Dating
When dating people evaluate this trait more then other traits
Visual Attractiveness
You weigh the rewards against the cost
Social Exchange Theroy
When online dating there is a phenomenon that transforms the search for partners into active consumerism
The Shopping Cultre
If a daters profile look to good to be true, they might be committing this act, which some cases they do it to steal your money
Catfishing
Within the filter theory, it is often discussed through two competing lenses. This one often talks about the lack of media richness
Cues Filtered Out