We do this in PR when we want to identify and segment our audience
What is research
100
The type of information you get from surveys, focus groups, and news coverage is known as this type of research
What is qualitative
100
This type of audience pays attention to messages only because they offer diversions and are entertaining
What is passive
100
Using simple, jargon free language is key to clear writing. Name one other guideline for clear writing.
What is avoid passive voice
200
Defining audiences, deciding on strategies along a specific timeline and deciding on budget and staffing are steps of this part of the PR planning process.
What is Action
200
Either of these two parts of the PR process help us establish credibility with management
What is research and evaluation
200
Name one purpose of communication
What is to inform, persuade, motivate, or achieve mutual understanding
200
Name one purpose of evaluation
What is accountability, improving process, etc.
300
Press releases, media advisories, news conferences, tweets and Facebook posts are types of PR what?
What is tactics
300
This part of the PR process serves as your blueprint or outline for where you want to be and how you get there
What is Action or program planning
300
This acronym provides guidance on how to make messages "stick" with audiences
What is SUCCESs
300
Name one method for evaluating the success of a campaign
What is number of clips, audience surveys, etc.
400
Name one way to evaluate the success of a PR program.
What is media mentions
400
Name one factor to consider when coming up with an action plan in PR
What is timing, tactics, etc.
400
This type of audience needs substantive rather than entertaining messaging
What is an active or high involvement audience
400
In two way symmetric communications, organizations are encouraged not just to hear their clients but also to do this
What is listen
500
PR plans are implemented in a circular or what kind of ongoing pattern?
What is loop
500
This is the term for WHY you pursue a particular PR plan not to be confused with HOW you get the job done
What is strategy
500
Name one thing to consider when targeting a niche audience
What is culture, language, gender, income level, education level, ethnicity
500
Evaluation should always be measured against your what?