The PR Process at a glance
We do this in PR when we want to identify and segment our audience
What is research
The type of information you get from surveys, focus groups, and news coverage is known as this type of research
What is qualitative
This Cialdini principle of persuasion involves convincing people to do something because it is in short supply
What is scarcity
This type of appeal is grounded in our desire to be loved
What is appeal to affection
What movie faced controversy when it was released this fall because of issues over where it was filmed in China?
What is Mulan
Defining audiences, deciding on strategies along a specific timeline and deciding on budget and staffing are steps of this part of the PR planning process.
What is planning
Either of these two parts of the PR process help us establish credibility with management
What is research and evaluation
Name one purpose of a PR campaign
What is to inform, persuade, motivate, or achieve mutual understanding
Name one purpose of evaluation
What is accountability, improving process, etc.
What is Dominos
Press releases, media advisories, news conferences, tweets and Facebook posts are types of PR what?
What is tactics
This part of the PR process serves as your blueprint or outline for where you want to be and how you get there
What is Action or program planning
This SUCCESS model principle involves using surprising tactics to get people's attention and hold it.
What is unexpected
Name one method for evaluating the success of a campaign
What is number of clips, audience surveys, etc.
What was the name of the client that you created a pitch for concerning a new podcast?
What is Smithsonian Museum of the American Indian
Name one way to evaluate the success of a media outreach program.
What is media mentions
PR practitioners use this tool to ensure they are making the most of milestones and to be proactive in their PR distribution.
What is timeline
This news value involves playing up the important people involved in what you are trying to promote
What is prominence
In two way symmetric communications, organizations are encouraged not just to hear their clients but also to do this
What is listen
This is the name of the company for which your team created a media kit
What is Ferrero and the Birthday Party Project
This is the reason you repeat the steps of a PR plan
What is to integrate feedback and make it better.
This is the term for WHY you pursue a particular PR plan not to be confused with HOW you get the job done
What is strategy
This type of appeal persuades someone by making them feel elite or making the offer feel selective.
What is appeal to respect or wealth
Evaluation should always be measured against your what?
What is objectives
What is the name of the show for which you created a "fam trip" pitch to travel writers?
What is The Crown