IDK, Just Google It!
Pharma 101
Brand/Indication Knowledge
Abbreviations
Competitors
200

The number that Google got its name from

What is 100 with 100 zeroes?

200

The two types of ads in pharma paid search

What are branded and unbranded?

200

The condition that is a precursor for Chronic Kidney Disease

What is Type 2 Diabetes?

200

IUD

What is Intrauterine Device?

200

Nurx

What is Kyleena/Mirena?

400

The website domain with the 2nd most searches per year (behind Google)

What is YouTube?

400

This must follow the first instance of the brand name

What is the generic name?

400

The condition that is a precursor for Multiple Sclerosis

What is Clinically Isolated Syndrome (CIS)?

400

AIV

What is Advertiser Identity Verification?

400

Erleada

What is Nubeqa?

600

The first character limits on Standard Text Ads

What is 25-35-35?

600

The type of information we, as advertisers, are not allowed to see or have from patients

What is Personally Identifiable Information (PII)?

600

The brand names of the two drugs that can come directly before Stivarga in mCRC

What are Avastin and Erbitux?

600

TKI

What is Tyrosine Kinase Inhibitor?

600

Tyvaso

What is Adempas?

800

The year Google was founded

What is 1998?

800

The phase of clinical trials directly before drug approval

What is Phase III?

800

The tumor type with the highest frequency of ntrk gene fusions

What is infantile fibrosarcoma?

800

CTEPH

What is Chronic Thromboembolic Pulmonary Hypertension?

800
Vumerity

What is Betaseron?

1000

The maximum number of separate words that can be in one keyword in Google Ads

What is ten?

1000

The countries where direct-to-consumer pharma advertising is allowed

What are the US and New Zealand?

1000

The amount of levonorgestrel in Kyleena

What is 19.5 mg?

1000

MSI-High CRC

What is Microsatellite Instability High Colorectal Carcinoma?

1000

The name of the new Novartis competitor in prostate cancer

What is Lutathera (lutetium Lu 177 dotatate)?

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