Hypodermic
Why is the theory called "hypodermic needle theory"?
Because it assumes media "injects" ideas into the audience
What is the title of influential people who help spread mass media ideas in this theory?
Opinion leaders
To cultivate is to gradually nurture or reinforce a way of seeing the world through repeated exposure
This theory assumes everyone will react the same way to a media message
Hypodermic needle theory
What college did Trelstad get his teaching degree from?
St. Scholastica
Name a situation where hypodermic needle theory might prove true?
If the subject is an immediate threat or is evoking strong emotions
Write an example of an opinion leader.
Answers can vary
What is the Mean World Syndrome?
A tendency for people to view the world as more dangerous than it is if the media they watch portrays it that way.
This theory assumes people's social relationships matter more than the media they watch.
Two step flow
Other than Cherry, name one other school Trelstad has taught at.
Who does hypodermic needle theory assume is influencing people?
The media source itself
What does two-step flow emphasize over hypodermic needle theory?
The impact of social relationships
What is resonance?
Double points if you write down what it is called when a message resonates.
When a depiction of the world in a mass media message closely resembles the viewer's own life
If a message resonates, it is called a "double dose"
This theory assumes people are passive and easily influenced by media messages
Hypodermic needle theory
Cross country/track
What type of news is not often influenced by the hypodermic needle theory?
Non-emergency news or polarized topics
Who says it.
What is mainstreaming?
When heavy viewers of the same media begin to share similar world views; a mass normalizing of certain ideas due to seeing them repeatedly in the news, shows, etc.
This theory assumes people begin to see the world in a similar way to how they see it depicted in shows, movies, books, etc.
Cultivation
Name one of the two breeds Trelstad's dog is a mix of.
Bonus points if you get his name.
German shepherd/American bulldog
Fenrir
What event led to people researching the theory?
The War of the Worlds broadcast of 1938
Why might a message be less reliable coming from an opinion leader?
Opinion leaders can easily distort the original message by leaving out context or information in their posts on the topic
Why is cultivation theory more relevant now than it was when it was first thought of?
Social media algorithms make it much easier to cultivate certain ideas
This theory may make people either overreact to potential threats or overestimate how likely the threat is to occur.
Cultivation
In what topic is Trelstad currently getting his Master's degree?
Bonus points if you know where.
Communication and mass media
University of North Dakota