Case Study
What is the title of the campaign launched by retailer Chi Chi London?
The "Celebrate You" campaign
What are the disconnects/gaps between unconnected groups within a social network that brokers can fill to gain influence?
Structural Holes
What was a media example of tokenism used in this presentation?
South Park or Mean Girls
Who is the disabled model and content creator who served as a brand ambassador for the campaign but later stated she felt "so tokenized" by the experience?
Lucy Dawson
What is the Latin term for a network broker who uses their position between groups primarily to benefit their own organization?
Tertius Gaudens (the third who benefits)
Tokenism or Representation?
A healthcare organization appoints paid advisory co-chairs with marginalized communities and grants them executive authority to shape both inclusive policies and campaign strategies
Authentic Representation
What two-word phrase did Lucy Dawson stated when calling out her exclusion from the event?
"so tokenized", "clicks for likes", "Performance Activism"
What is the Latin term for a network broker who uses their position to unite publics together, build relationships and cooperation rather than controlling the connection?
Tertius Iungens (the third who joins/unites)
Tokenism or Representation?
A tech company pays a board of underrepresented creators to review a new feature. The board unanimously warns that the feature promotes bias and the PR team publishes a post praising their "valuable perspective," but launches the product unchanged.
Tokenism
What is the specific location in London where the brand hosted it's pop-up event?
Oxford Street
What ethical approach emphasizes compassion, respect, listening, privacy, transparency and accuracy and authenticity? Place (2021)
Ethic of Care
What is a scenario when Tokenism is allowed?
It's not!