Rebels
This Rebel can name every president in order.
Who is Jack Curran?
When Bryn has a question for you he says this three-word phrase.
What is 'come see me?'
This type of AI creates original text, images, audio, or video based on instructions rather than simply analyzing existing data.
What is “Generative AI?”
Rebellion Group is a house of brands - name one of those brands
What are Rebellion Group, 535, Rebel, Virtuoso, Bernard, CT Season Pass, Rebelware, Connective, Shaping CT Future, Forum@535, or Off Record?
This phrase means revisiting a topic later, usually after everyone has already discussed it for 20 minutes.
What is “Let’s circle back to that?”
This Rebel moonlights as both a drummer and bass player in Divorced Dad Rock cover band, Paper Suns.
Who is Matt DiStasio?
This classic Bryn phrase is used most frequently with the CS and NBD teams.
What is 'where are we on this?'
This three-letter advertising channel allows brands to reach audiences through internet-connected televisions and streaming services rather than traditional cable.
What is “Connected TV" or "CTV?"
It was this year, and location that Bryn launched a digital marketing agency, which eventually evolved into the multi-division Rebellion Group.
What is Sherwood's Restaurant & Bar in 2011?
This three-word phrase is a client's favorite piece of creative feedback and every designer's worst nightmare.
What is “Make it Pop?”
This Rebel once appeared in an overnight TV shoot after stepping in to fill a missing role.
Who is Mark Beeckman?
When he's not running Rebellion, you can often find our CEO in the parking lot performing this unofficial duty.
What is pulling weeds?
This SEO term describes the reason behind a user's search, whether they're looking for information, a specific website, or a product to purchase.
What is “search intent?”
This event series is invitation-only and explores how businesses create meaning, generate momentum, and translate both into sustained growth.
What is the Forum@535?
This nautical-sounding phrase describes taking on an impossibly large or overly ambitious task instead of focusing on what's achievable.
What is “Boiling the Ocean?”
This Rebel put their design skills to work outside the office, creating the branding for a fellow Rebel's bakery business.
Who is Kate Gore?
When explaining ways of working, Bryn has been known to use one of these three categories for an analogy.
What are “cars”, “sports” and “Star Trek?”
Unlike brand recognition, which relies on visual or verbal cues, this measures a consumer's ability to remember a brand without being shown its name or logo.
What is “brand recall” or “unaided brand recall?”
This proprietary tool uses this psycholinguistic AI platform to build custom consumer personas and analyze audience motivations.
What is Bernard?
This phrase describes brainstorming without worrying about budget, feasibility, or the creative team's sanity.
What is “blue-sky thinking?”
This Rebel once shared a real-life neighborhood with the man behind one of television's most iconic yellow-feathered characters.
Who is Jordyn Brousseau?
When talking about leading the charge or being at the forefront of an initiative, Bryn frequently uses this sharp phrase.
What is 'the tip of the spear?'
A 1990s loyalty campaign sparked a lawsuit when a college student submitted approximately $700,000 to claim this unusual prize, which the advertiser insisted was just a joke.
What is a Harrier Fighter Jet?
This company was Rebellion Group's very first client.
Who is the muffin man?
This culinary-sounding corporate phrase describes the awkward process of learning how a decision was made, including all the messy discussions, compromises, and behind-the-scenes work.
What is “seeing how the sausage gets made?”