Definitions and Acronyms
An event that focuses on industry members
What is a business-to-business (B2B) event?
A three-sided booth layout at a trade show
What is a peninsula booth layout?
ROI calculation which involves investment and number of leads
What is cost per lead?
The target audience of a B2C show
Who is a consumer?
Acronym used to describe a public, consumer show
What is B2C?
Booth area designed to catch attendee attention
What is the engagement area?
The number of persons expected to attend a trade show
What is audience quantity?
External personnel who coordinate and manage the logistics of exhibitions and trade shows
Who is a trade show management contractor?
A gathering of more than two people which showcases products and services
What is an exhibition?
The most common booth layout at a trade show
What is the linear booth layout?
The attendee's perception of a show is an example of this
What is a qualitative objective?
The personnel who are hired by exhibition organisers to coordinate the venue
What are general service contractors?
An exhibition for both industry personnel and the public
What is a consolidation exhibition?
An open-sided booth at a trade show
ROI calculation which is revenue minus expenses
What is profit?
A contractor that an exhibitor must choose to use during a show
What is an exclusive contractor?
A show that targets a specific subsector of an industry
What is a vertical show?
A combination of two peninsula booths
What is a split-island layout?
Qualitative objectives focus on this
Attendee experience/perception
A contractor that handles specialised work that a GSC cannot
What is an exhibitor-appointed contractor?