CATEGORY A
CATEGORY B
CATEGORY C
CATEGORY D
CATEGORY E
100

Appeal to logic, reason

 LOGOS

100

Appeal to traditional wisdom, authority, ethics

ETHOS

100

Appeal to emotions: fear, anger, compassion, sympathy, etc.

PATHOS

100

Every person who views a commercial is the TARGET AUDIENCE. 

TRUE OR FALSE?

FALSE 

Each advertising campaign is ‘targeting’ a specific audience.

100

The opposite of PLAIN FOLKS appeal is ___________

SNOB APPEAL

200

Snob Appeal - you’re so special!

TRUE OR FALSE?

TRUE!

200

Bandwagon Appeal - be a part of the crowd!


TRUE OR FALSE?

TRUE!

200

"The cold hard facts & proof matter!"

This is an example of ETHOS Rhetorical Appeal


TRUE OR FALSE?

FALSE

"The cold hard facts & proof matter!"

This statement is an example of LOGOS appeal. 

200

Character & credibility matter - PATHOS


TRUE or FALSE? 

FALSE 

"Character & credibility matter"

This statement is an example of ETHOS

200

The Father of Greek Rhetorical Appeal Theory 

ARISTOTLE

300

Based on the dozens of archaeological expeditions done all over the world, we are confident that those potshards are Mesopotamian in origin.


Which ONE of the THREE Greek Rhetorical Appeals is this? 

LOGOS

300

“Don't be the last person on the block to have this latest model — you don't want to be the laughing stock of your class!”

Which ONE of the THREE Greek Rhetorical appeals is this? 

PATHOS

300

The advertiser offers a discount, coupon, free gift, or other enticement to get people to buy a product.


What type of technique is this?

SPECIAL OFFER 

300

A slogan is a catchy word or phrase loaded with emotion. 

TRUE OR FALSE?

TRUE

300

These are characteristics that society instinctively attributes to groups of people to classify them according to age, weight, occupation, skin colour, gender.

STEREOTYPES

400

A basic example of an _______________argument is a person telling someone “you're stupid, so I don't care what you have to say”, in response to hearing them present a well-thought position.

 AD HOMINEM ARGUMENT

400

Instead of telling making people feel elite for using a product, they sell the idea that you’re an ordinary down to earth person.

PLAIN FOLKS APPEAL

400

Any endorsement or quotation from a famous person who has used a product and reviews it is a __________.

TESTIMONIAL

400

________Technique in advertising that involves using negative language to attack a competitor or a competitor's product.

NAME CALLING

400

"Brand X is inferior"

"Brand Y is overpriced"

"Brand Z is unreliable"

Are all examples of what technique? 

NAME CALLING 

500

Opinions that are credible / believable because of the specialized experience and expertise of the person giving it

EXPERT OPINION 

500

With BANDWAGONISM the campaign makes the product seem as though it is for a select crowd… as though some are more deserving than others.

TRUE OR FALSE

FALSE!

This description applies to SNOB APPEAL. 

"the campaign makes the product seem as though it is for a select crowd… as though some are more deserving than others."

500

Words charged with an underlying meaning or implication such as "revolutionary, luxury and organic"

LOADED WORDS

500

The down-to-earth, relatable, and similar to the average person. The ordinary people.


What type of Appeal is this?

PLAIN FOLKS APPEAL

500

This is an "appeal to the masses," is a type of persuasive appeal that suggests that because the majority of people believe or do something, you would want to as well.

What is it called? 

BANDWAGON APPEAL
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