One way that sport/event marketers use marketing information
What is to develop new products
100
type of competitor information that is important for sport/event organizations to maintain in a database
What are price lists
100
A database of competitor information often contains information about the competitor's
What is advertising media
100
Primary research includes collecting data for
What is the current research project
100
something that actually exists; reality; truth
What are facts
200
Sporting-goods businesses often gather marketing information to
What is identifying trends
200
type of marketing information a business might obtain by monitoring sales invoices
What are customer profiles
200
a reason why businesses should regularly monitor their internal records that contain marketing information
what is to analyze product performance
200
One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities and the level of its services is by
What is surverying club members
200
a forecast of something to happen
What are predictions
300
To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans
What is in a proactive and systematic manner
300
a secondary source of sport/event information
What are demographic reports
300
sport/event organization searches to obtain marketing information
What is the internet
300
appropriate for obtaining primary marketing information about fans' opinions about a rock band's new album
What are concert attendees
300
Information/records within organization
what is internal data
400
Having appropriate data helps sport/event marketers to set goals that are
What are realistic goals
400
A sport/event organization that wants to obtain information about the population in a certain geographic location might use
What are government sources
400
following internal records that a business will use to analyze information regarding customer satisfaction levels
What are comment cards
400
One type of sport/event marketing information is information that is obtained from
What are spectators
400
Information/records outside organization
What is external data
500
an example of a secondary source of data that a sport/event marketer can obtain internally
What is a sales report
500
To know what websites and advertisements visitors see, sports and event e-marketers would check
What is clickstream data
500
A professional soccer league is considering an expansion team in a certain city. This is the best online secondary source to obtain current demographic information about the location
What is a government census
500
internal records that many businesses monitor in order to obtain useful marketing information
What are sales reports
500
an approximate judgment or careful calculation about the impact of a product